This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
Responsibilities
Own BusPatrol's product marketing strategy across the product portfolio.
Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry.
Ensure consistent messaging across all customer-facing channels and internal stakeholders.
Lead cross‑functional go‑to‑market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.
Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
Own the strategy and development of sales enablement programs, including: Product presentations
Messaging frameworks
Battlecards
Competitive positioning guides
Customer case studies
Product one‑pagers
ROI calculators
Value‑based selling tools
Industry‑specific messaging
Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.
Develop and deliver enablement training that equips customer‑facing teams to confidently position BusPatrol's solutions.
Build and maintain BusPatrol's competitive intelligence program.
Monitor competitors, industry trends, legislative developments, and emerging technologies impacting school safety and public‑sector transportation.
Conduct customer interviews, market research, and win/loss analyses to identify opportunities and inform business strategy.
Deliver actionable competitive insights and market recommendations to Product Leadership and Executive Leadership.
Serve as the organization's subject matter expert on market dynamics and customer needs.
Serve as the voice of the customer throughout product planning and commercialization efforts.
Gather customer feedback and market intelligence to influence product roadmap priorities.
Partner with Customer Success to develop customer success stories and reference programs.
Represent BusPatrol at conferences, customer events, webinars, and industry forums.
Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public‑sector priorities.
Act as the central product marketing partner across Product Management, Sales, Marketing, Customer Success, Revenue Operations, Government Relations, Finance, and Executive Leadership.
Lead cross‑functional commercialization planning and drive alignment across multiple business functions.
Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.
Help establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.
Mentor junior marketing team members and contribute to the continued development of the marketing organization.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
8+ years of experience in Product Marketing, Product Management, Go‑to‑Market Strategy, or related commercial leadership roles.
Demonstrated success leading enterprise product launches and commercialization initiatives.
Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.
Strong understanding of B2B technology buying cycles and enterprise sales motions.
Experience partnering directly with executive leadership and cross‑functional stakeholders to influence strategic business decisions.
Proven ability to translate complex technical concepts into compelling customer messaging.
Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.
Excellent written, verbal, presentation, and executive communication skills.
Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast‑paced environment.
#J-18808-Ljbffr
Worksite address
austin, TX, 78716, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.