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Job description
GEICO. For more information, please .**Key Responsibilities*** Champion consumer and market research and own the learning agenda - leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM decisions, and positioning the team as insight-led thinkers, not just executors* Identify insight-driven territories and moments for media selection and creative development* Have partnered closely with the product/business team to translate business needs and goals into marketing strategy* Are well versed in analyzing data and developing qualitative insights to shape strategic plans* Have led and developed a team - setting goals, delegating, giving feedback, and holding a high bar for the work that comes back to you* Have experience evaluating creative concepts and assets based on strategic alignment and business impact* Have a demonstrated track record of writing clear briefs that inspire exceptional work* Have worked inside a conversion-driven service business - financial services, insurance, SaaS, or banking - where the brand's job is measurable in acquisition and retention, not just awareness* Are a self-starter who can tackle new initiatives - like owning the Specialty brand narrative end to end - with little guidance* Use AI tools like Claude or Copilot as part of how you analyze data, draft briefs, and move faster without sacrificing rigor* Have experience working on both established and entrepreneurial brands**Ideal Experience*** **Service company background:** Background in a conversion-driven service business - financial services, insurance, SaaS, or banking - where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context* **People leadership:** Experience managing and developing direct reports, with a track record of delegating effectively and holding a high bar* **AI fluency:** Comfortable using AI tools (e.g., Claude, Copilot) as part of a modern marketing workflow - for data analysis, briefing, and creative development* **Education:** Bachelor's Degree; MBA preferred**Experience:** 7+ years in brand marketing/management, including experience with a Fortune 500 company, with demonstrated success driving significant, profitable growth through consumer marketing programs* Experience marketing powersports, recreational vehicle, or specialty insurance categories* Agency-side experience managing multi-channel campaigns* Familiarity with consumer/market research methodologies and translating findings into brand strategy**Great Rewards:**Competitive pay, benefits, and flexibility to support your well-being and future.At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.
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Worksite address
bethesda, MD, 20811, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.