This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
Position Summary
The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences.
The Sr. Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.
Key Responsibilities
Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
Provide mentorship and leadership, raising the bar for execution excellence
Required Qualifications
5–8 years' experience in product, digital engagement, analytics, or related strategy roles
Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
Strong analytical mindset with ability to independently identify opportunities and prioritize actions
Proven ability to influence cross-functional teams without direct authority
Strong communication skills with ability to synthesize and present insights
Bachelor's degree
Preferred Qualifications
Background in personalization, targeting, or lifecycle marketing
Omni-channel retail, healthcare, or fintech experience
Advanced degree preferred
Pay Range: $82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process.
Worksite address
woonsocket, RI, 02895, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.