About this opportunity
Harnham lists this Senior Marketing Analyst opportunity in miami, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
About the Role
We are seeking a Senior Marketing Analyst to help bring greater rigor, transparency, and efficiency to our customer acquisition efforts. This role sits at the intersection of marketing, analytics, and business strategy, helping drive smarter investment decisions through deep analysis of acquisition performance, customer quality, and long-term business outcomes.
This is not a traditional campaign reporting position. The ideal candidate will be able to connect marketing activity to downstream customer performance, profitability, and overall business value.
You'll work closely with marketing, analytics, product, finance, and executive stakeholders to build scalable reporting, improve measurement capabilities, and identify opportunities to optimize growth while maintaining customer quality.
Key Responsibilities
Analyze paid acquisition performance across digital marketing channels, including Google and Meta.
Measure marketing effectiveness beyond top-of-funnel metrics by connecting acquisition activity to revenue, profitability, and customer quality outcomes.
Build and maintain funnel reporting across the customer lifecycle.
Develop scalable dashboards, reporting frameworks, and KPI definitions.
Design, measure, and interpret A/B tests and experimentation initiatives.
Support attribution and measurement initiatives to improve marketing investment decisions.
Partner with marketing leadership to evaluate channel performance and optimize budget allocation.
Leverage SQL, Python, and analytics tools to uncover actionable insights from large datasets.
Present findings and recommendations to stakeholders across marketing, product, finance, and leadership teams.
What Success Looks Like
Within the first 12 months, you will:
Establish trusted measurement frameworks for customer acquisition quality.
Improve visibility from lead generation through customer conversion and retention outcomes.
Enable more effective allocation of marketing spend through data-driven insights.
Build scalable reporting and experimentation capabilities.
Become a strategic analytics partner to marketing leadership.
Preferred Qualifications
Core Requirements
4+ years of experience in Marketing Analytics, Growth Analytics, Performance Analytics, or related fields.
Strong SQL skills with the ability to analyze and manipulate large datasets.
Python experience for analytics, automation, or statistical analysis.
Experience analyzing paid media performance, particularly Google and Meta channels.
Strong understanding of customer acquisition funnels and conversion analysis.
Experience building dashboards and communicating insights to business stakeholders.
Ideal Experience
Attribution modeling, incrementality testing, MMM, or multi-touch attribution.
Marketing experimentation and A/B testing.
Customer acquisition economics and performance measurement.
Advanced analytics, forecasting, or predictive modeling.
Experience influencing marketing investment decisions through quantitative analysis.
Nice-to-Have Backgrounds
Fintech
Financial services
Lending
Credit analytics
Insurance
Subscription-based businesses
Why Join
Opportunity to have a direct impact on business growth and marketing investment decisions.
Exposure to marketing, product, financial, and operational datasets.
High-visibility role with significant executive exposure.
Collaborative environment with strong cross-functional partnerships.
Growing analytics organization with opportunities for career advancement.
Technical Skills
Required
SQL
Python
Tableau, Power BI, Looker, or similar BI tools
Google Analytics / GA4
Marketing performance reporting
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.