About this opportunity
QualDerm Partners lists this Senior Marketing Manager opportunity in brentwood, Tennessee. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
QualDerm Partners is a leading dermatology services organization supporting a network of top-tier providers across the U.S. We are committed to delivering exceptional patient care through clinical excellence, operational support, and marketing innovation. As we continue to grow, we're looking for a Local Marketing Manager to help bridge the gap between our central marketing team and our clinic-level operations.
Position Summary
The Sr. Marketing Manager will play a critical role in supporting field marketing operations across QualDerm's network of dermatology clinics. This role is responsible for strategic frameworks and processes for localized marketing plans, managing clinic requests, supporting events, handling reputation management, and ensuring brand consistency across channels. The ideal candidate is a marketing generalist with strong project management skills, a service-oriented mindset, and the ability to juggle multiple tasks in a fast-paced, healthcare-focused environment.
Responsibilities
Local Marketing Strategy & Execution Lead the creation of regional playbooks and templates that empower scalable, localized marketing while protecting brand consistency
Partner with finance and operations to develop a repeatable, data-driven budgeting framework (e.g., % of EBITDA, patient volume targets) for local marketing allocations
Design and maintain a clinic tiering model based on performance potential, competitive landscape, and growth opportunity to guide marketing investment decisions
Develop and implement localized marketing plans in partnership with clinic leadership to drive patient volume and brand awareness
Coordinate print, digital, and in-office collateral aligned with brand standards
Measure impact, report on ROAS, and optimize returns resulting from these campaigns
Clinic & Provider Support Act as a trusted strategic advisor to clinic managers and providers—educating them on marketing ROI, patient acquisition levers, and sustainable outreach tactics
Build and maintain relationships across regional teams to ensure field feedback loops are integrated into marketing strategy
Develop strategy for intake, triage, and prioritization of clinic marketing requests; ensure timely execution with appropriate stakeholders
Measure and report on ROI of marketing
Conduct regular marketing reviews with clinic leaders to assess performance and adjust plans based on evolving market and clinic needs
Reputation & Listings Management Create strategy for comprehensive reputation enhancement across review platforms and doctor directories (e.g., Google, Healthgrades, ZocDoc) leveraging Birdeye
Partner with clinics to respond to reviews when appropriate and escalate issues as needed
Oversee search listings via Yext, ensuring accuracy and optimization
Event Management Plan and execute local events annually, including open houses, community events, and clinic-hosted initiatives
Manage logistics, promotion, materials, and post-event reporting
Measure impact and optimize returns resulting from events
Social Media Management Partner with local clinic social ambassadors in HootSuite to post localized social media content for clinics
Collaborate with corporate communications on social media calendars, brand voice, and performance reporting
Print Store & Collateral Management Lead administration of QualDerm's print store, ensuring clinics have access to updated and approved marketing materials
Coordinate new asset development and printing needs with vendors
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
5 - 8 years of experience in a marketing, field marketing, or operations-support role—healthcare experience preferred
Strong project and time management skills; ability to handle high-volume workload with shifting priorities
Excellent communication and interpersonal skills; comfortable working cross-functionally
Proficient in Microsoft Office, project management tools, and social media platforms
Experience with Google My Business, Birdeye, Yext, and similar platforms a plus
Willingness to travel occasionally for clinic support or event execution
Benefits
Competitive Pay - Attractive compensation to reward your hard work
Comprehensive Health Coverage - Includes Medical, Dental, and Vision plans to keep you covered
Generous 401(k) Plan - Company matches 100% of the first 3%, plus 50% of the next 2%, with immediate vesting
Paid Time Off (PTO) - Accrue PTO from day one, plus enjoy 6 paid holidays and 2 floating holidays each year
Company-Paid Life Insurance - Peace of mind with basic life coverage, with the option for additional plans
Disability Protection - Short-term and long-term disability coverage to protect you in unexpected circumstances
Additional Wellness Plans - Accident, critical illness, and identity theft protection plans for extra security
Employee Assistance Program (EAP) - Access confidential support for personal or work-related challenges
Exclusive Employee Discounts - Save on products and services with special discounts just for you
Referral Bonus Program - Earn bonuses by referring qualified candidates to join the team
QualDerm Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Applicants must be currently authorized to work in the United States in a full-time basis.
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Worksite address
brentwood, TN, 37027, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.