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Job description
Cape Cod, MA (Hybrid | 2 Days Onsite Per Week) | Snr Marketing Manager | Healthcare | SaaS
Role: Snr Marketing Manager
Location: Cape Cod, MA
A growing healthcare technology company is seeking a Senior Marketing Manager to lead and own its marketing function. This is a highly visible role for an experienced marketer who can balance strategic thinking with hands-on execution.
We're looking for someone who can determine not only how marketing initiatives should be executed , but also which initiatives should be prioritized to drive business growth . This role is ideal for a marketer who thrives in fast-moving environments, enjoys autonomy, and wants meaningful influence on company direction and results.
About the Role
As the Senior Marketing Manager, you will be responsible for developing and executing marketing programs that support awareness, market engagement, pipeline generation, and business growth. You will collaborate closely with leadership, sales, and external partners while serving as the primary owner of day-to-day marketing activities.
This is an opportunity to build, optimize, and scale marketing programs across multiple channels while helping shape overall marketing strategy.
Develop marketing plans aligned with company goals and growth initiatives
Help refine target audiences, market segments, and ideal customer profiles
Apply messaging consistently across digital channels, campaigns, content, and sales materials
Prioritize marketing investments and programs based on business objectives and expected impact
Identify opportunities, challenges, and areas for improvement across marketing efforts
Campaign Management & Execution
Lead integrated marketing campaigns across email, website, social media, content, webinars, and events
Own the marketing calendar, timelines, and execution plans
Coordinate internal stakeholders, external agencies, and freelance resources
Monitor campaign performance and optimize programs based on results
Content Marketing & Thought Leadership
Oversee development of content including case studies, blogs, sales collateral, webinars, website content, and thought leadership materials
Create, edit, and refine content when necessary
Repurpose content across channels to maximize reach and effectiveness
Support sales enablement initiatives through impactful marketing materials
Digital Marketing & Demand Generation
Manage website, email, social media, and digital marketing programs
Execute lead generation and nurturing campaigns
Drive awareness and engagement through targeted multi-channel initiatives
Analyze campaign performance and continuously improve results
Events & Webinars
Plan and manage webinar programs from promotion through follow-up
Evaluate and coordinate conference and event participation
Integrate events into broader marketing and demand generation efforts
Ensure post-event opportunities and content are effectively leveraged
Marketing Operations & Analytics
Partner with Revenue Operations and Sales teams to support marketing technology and campaign tracking
Utilize CRM and marketing automation platforms to measure performance
Develop reporting and insights to evaluate marketing impact
Use data to improve messaging, channel performance, and resource allocation
Qualifications
5-8+ years of progressive marketing experience
Experience in healthcare, healthcare technology, or B2B SaaS strongly preferred
Strong strategic planning and prioritization skills
Hands-on experience with campaign management, content marketing, digital marketing, webinars, and events
Familiarity with CRM and marketing automation platforms
Strong written communication, project management, and organizational skills
Ability to work independently and drive initiatives with minimal oversight
What You'll Find
Significant ownership and influence over marketing strategy and execution
Direct collaboration with company leadership
A highly visible role with meaningful impact on growth
A collaborative and entrepreneurial environment
Hybrid flexibility with two days per week onsite in Cape Cod
If you're a versatile marketer who enjoys building strategy, executing programs, and driving measurable business outcomes, we'd love to hear from you.
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Worksite address
hyannis, MA, 02601, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.