About this opportunity
Ptera lists this Senior Marketing Manager opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We’re seeking a “Senior Marketing Manager” to take full ownership of our marketing function, from strategic planning to technical execution. This role is ideal for someone who combines creativity with systems thinking, understands how to move fast without breaking brand trust, and thrives on delivering measurable business outcomes. As our Senior Marketing Manager, you’ll lead the strategy, execution, and evolution of all marketing initiatives, for both Ptera and selected client projects. You’ll develop integrated campaigns, and be hands-on with content, tools, automation, analytics, and growth experiments. This role blends strategic ownership with hands-on execution: you’ll define the direction while also being ready to build the landing page, draft the LinkedIn post, or set up a new tool integration.
Key Responsibilities
MARKETING STRATEGY
Develop and own the end-to-end marketing strategy, aligning it with company objectives and industry trends
Define marketing standards across messaging, design, content formats, and tone
Collaborate cross-functionally with product, sales, and client delivery teams to ensure aligned go-to-market execution
Recommend and implement scalable processes, technologies, and workflows
CAMPAIGN DEVELOPMENT & EXECUTION
Plan and execute full-funnel, multi-channel campaigns across social, content, email, SEO, events, paid media, and more
Define and track campaign goals, budgets, timelines, and KPIs; adjusting in real time based on performance data
Tailor campaigns for different verticals (e.g., fintech, financial services, advisory firms), buyer personas, and lifecycle stages
Ensure campaigns are properly tracked (UTMs, pixels, tags) and integrated with CRM and analytics tools
MARKETING OPERATIONS & TOOLING
Evaluate and implement marketing tools (CRM, CMS, automation, analytics, etc.) based on business needs
Own the marketing tech stack and ensure tools are integrated and maintained (e.g. GA4, ChatGPT, LinkedIn Ads, Google Tag Manger etc.)
Introduce AI tools and automation to accelerate content creation, personalization, segmentation, reporting, and internal workflows
Maintain quality and consistency across platforms and touchpoints
CONTENT & BRAND MARKETING
Plan, create, and oversee the production of content for social, blog, website, email, sales decks, and video
Ensure brand consistency and message clarity across all channels and formats
Drive thought leadership initiatives by co-creating content with internal experts and partners
Optimize content for SEO, engagement, and conversion
ANALYTICS & OPTIMIZATION
Set up dashboards and reporting for campaign and overall marketing performance
Analyze audience behavior and campaign outcomes to inform decision-making
Propose and execute A/B tests, funnel improvements, and creative experiments
Report progress and strategic insights to leadership regularly
Required Skillset & Qualifications
5+ years of experience in marketing, including experience owning marketing strategy and execution
Proven ability to create and lead multi-channel campaigns, from strategy to execution
Hands-on experience with core marketing tools and platforms (e.g. GA4, GTM, LinkedIn Ads, CMSs, AI content tools)
Strong analytical and technical marketing skills (tagging, attribution, automation, integrations)
Excellent English copywriting and content direction abilities
Strong strategic thinking, communication, and prioritization skills
Experience in tech, B2B, SaaS, or a digital/innovation environment
Nice to Have
Familiarity with IT Managed Services, fintech, consulting & advisory firms
Experience working with colleagues and clients in multiple international locations
Experience coordinating external vendors and contractors
Ability to design light assets or work with tools like Canva, Figma, or Loom
Knowledge of AI-driven marketing trends and tools (e.g., content generation, predictive segmentation, chatbots)
What We Offer
International working environment with offices in Prishtina and New York.
Collaboration with global brands and companies.
Attractive office spaces and workstations with state-of-the-art equipment.
Healthy snacks and refreshments.
A young and dynamic team with an enormous spirit.
#J-18808-Ljbffr
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.