About this opportunity
TMEIC Corporation lists this Senior Marketing Manager (PR26108) opportunity in roanoke, Virginia. Review the employer’s description below for duties, qualifications and application requirements.
Job description
General Role Description
Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).
Role Accountabilities
Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
Develop and recommend creative ideas related to Company branding activities and execute
Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
Advise parent and group companies to ensure that all activities follow parent company branding objectives
Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence
Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
Create and deliver newsletter articles for publication and distribution
Source and manage vendors to maintain optimal cost where feasible
Develop annual budget proposal for assigned business unit marketing activities
Execute and manage all company business unit promotional email campaigns
Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
Prepare press releases for industry trade publications for assigned business unit
Promote a culture of marketing excellence through coaching and mentoring peers
Role Accountabilities
Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
Develop and recommend creative ideas related to Company branding activities and execute
Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
Advise parent and group companies to ensure that all activities follow parent company branding objectives
Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence
Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
Create and deliver newsletter articles for publication and distribution
Source and manage vendors to maintain optimal cost where feasible
Develop annual budget proposal for assigned business unit marketing activities
Execute and manage all company business unit promotional email campaigns
Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
Prepare press releases for industry trade publications for assigned business unit
Promote a culture of marketing excellence through coaching and mentoring peers
General Employee Accountabilities
Bring full effort to bear on tasks assigned by manager
Give manager best advice
Give earliest notice when work cannot be delivered as specified
Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
Comply with all Company policies, practices, and procedures and all regulations and laws
Recommend viable improvements proactively
Ensure effective utilization of business tools and processes
General Employee Accountabilities
Bring full effort to bear on tasks assigned by manager
Give manager best advice
Give earliest notice when work cannot be delivered as specified
Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
Comply with all Company policies, practices, and procedures and all regulations and laws
Recommend viable improvements proactively
Ensure effective utilization of business tools and processes
Minimum Qualifications
Bachelor\'s degree in Business Studies, Marketing, Communications or a related field
10 years\' experience in marketing and marketing communications in a global B2B market
Demonstrated experience delivering effective integrated marketing communications campaigns
Demonstrated successful product marketing and brand management experience
Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice
Preferred Qualifications
10 years\' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
Demonstrated experience working in a global organization
Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation
Hiring Range: $140,165 - $164,900
Link to TMEIC Corporation Americas website
To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.
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Worksite address
roanoke, VA, 24000, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.