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Job description
Lead Qualitrol's global marketing strategy and execution
Translate business, customer, product, and commercial priorities into focused marketing plans, campaigns, and measurable outcomes
Establish KPIs, dashboards, performance reviews, insights, and recommended actions using campaign, funnel, website, and other data
Coach and develop the marketing team and build a high-accountability, continuous-improvement culture
Develop messaging frameworks, value propositions, campaign themes, and customer-facing narratives
Lead product launch communications from brief through execution and post-launch measurement
Own event and trade show communications, including booth content, promotion, invitations, sales enablement, lead capture, follow-up, and ROI review
Partner with Sales, regional commercial teams, and Product Management to convert customer, competitive, technical, and field insights into messaging and enablement
Create and manage an integrated content calendar across launches, campaigns, customer stories, thought leadership, website updates, webinars, social media, email, and sales enablement
Oversee marketing operations, technology, integrations, technical issues, enhancements, testing, and release readiness across HubSpot, Salesforce, website platforms, analytics, and reporting
Own the marketing website roadmap, content governance, customer experience, and performance across Makeswift, Hygraph, BigCommerce, and related tools
Maintain message consistency, brand quality, customer relevance, and execution discipline across teams, agencies, vendors, and marketing technology platforms
Manage the marketing budget across agencies, contractors, software vendors, and marketing technology investments
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
5+ years of progressive B2B marketing communications experience
Experience in industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market preferred
Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands‑on in execution
Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions
Strong hands‑on experience with marketing automation and CRM platforms; HubSpot and Salesforce experience strongly preferred
Comfort working across CMS, digital experience, e‑commerce, analytics, and reporting platforms
Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization
Strong writing, editing, storytelling, presentation, and stakeholder‑management skills
Ability to simplify technical topics for customers, sales teams, executives, and channel partners
Ability to manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post‑campaign follow‑up
Preferred: Experience marketing technical products, software, or services to utilities, OEMs, industrial customers, or channel partners
Preferred: Familiarity with electrical power, grid modernization, asset monitoring, or condition‑based maintenance
Preferred: Experience supporting website migrations, digital experience programs, CRM integrations, e‑commerce, or marketing technology transformation
Preferred: Familiarity with continuous‑improvement operating systems
Regular collaboration and coordination across global time zones
Core Competencies
Demonstrates expertise in leading global marketing strategies, developing product messaging, and executing integrated marketing campaigns. Proficient in utilizing marketing automation and CRM platforms to drive measurable outcomes and enhance customer engagement.
Highest-signal resume keywords
B2B Marketing Communications
Marketing Automation
HubSpot Experience
Salesforce Experience
Product Messaging Development
Hard Skills
Campaign Management
KPI Establishment
Performance Review
Lead Scoring
Attribution
Conversion Optimization
Content Calendar Management
Trade Show Activation
Digital Experience
Audience Segmentation
Soft Skills
Coaching
Storytelling
Stakeholder Management
Presentation Skills
Simplifying Technical Topics
Industry Keywords
Industrial Technology
Utilities
Electrical Infrastructure
Manufacturing
Technical Products
Grid Modernization
Asset Monitoring
Condition-Based Maintenance
Tools & Technologies
HubSpot
Salesforce
Makeswift
Hygraph
BigCommerce
Web Analytics
CRM Integrations
Marketing Technology Platforms
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.