About this opportunity
Twillory lists this Senior Performance Creative Strategist opportunity in village of valley stream, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Schedule: Full-time | 4 days in office, 1 day work from home
Compensation: $135,000-$150,000 base salary + 20% Target Based Bonus
About Twillory
Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable.
Creative is the biggest driver of our growth. We believe the brands that win aren't the ones that consistently produce the best creativity.
We're looking for a Senior Performance Creative Strategist to help us build that engine.
This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth.
About the Role
We're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales.
You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks.
You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life.
If you've helped scale Meta accounts through better creative, this role was built for you.
What You'll Do:
Own Performance Creative Strategy
Develop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels
Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
Turn performance insights into clear hypotheses and testing priorities
Build repeatable frameworks that increase the speed and quality of creative iteration
Develop Winning Creative Concepts
Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
Generate multiple variations of winning concepts to maximize scale before fatigue sets in
Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities
Partner With Creative & Growth Teams
Work closely with media buyers to understand performance signals and identify opportunities
Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life
Review creative before launch to ensure every asset is optimized for performance
Continuously improve the creative production process to increase testing velocity
Build a World-Class Creative Engine
Help establish systems that allow Twillory to produce high-performing creative at scale
Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes
Become the company's expert on what is and isn't working across paid social
What We're Looking For
5+ years developing performance creative for DTC or e-commerce brands
Experience managing creative strategy for brands spending seven figures annually on Meta advertising
Proven track record helping scale revenue through creative testing and iteration
Deep understanding of Meta advertising and performance creative best practices
Experience with TikTok and YouTube advertising is a strong plus
Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
Exceptional ability to turn performance data into actionable creative direction
Strong copywriting skills with experience writing performance-focused creative briefs
Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily
Excellent communication and project management skills
Highly organized with strong attention to detail
Passion for consumer behavior, advertising psychology, and continuous experimentation
Bonus Points
Experience at a high-growth DTC brand generating $20M+ in annual revenue
Experience working with AI tools to accelerate creative ideation and production
Experience collaborating directly with creators and UGC agencies
Experience building creative testing frameworks from the ground up
Familiarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platforms
What Success Looks Like
Within your first 12 months, you will have:
Built a repeatable creative testing framework that consistently generates winning concepts
Increased the volume and quality of creative testing across paid channels
Improved collaboration between creative and media buying
Developed a robust pipeline of fresh concepts that reduces creative fatigue
Helped scale Twillory's paid media performance through stronger creative strategy
Established Twillory as one of the most sophisticated performance creative organizations in DTC
Why Join Twillory
Work on a brand with significant paid media investment and an aggressive growth trajectory
Direct influence on company revenue and growth strategy
High level of ownership and autonomy
Collaborate with a fast-moving, ambitious team that values speed, creativity, and experimentation
Opportunity to help build one of the best performance creative organizations in the DTC industry
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.