About this opportunity
Thriveworks lists this Senior Performance Marketing Manager - Remote opportunity in atlanta, Georgia. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Senior Performance Marketing Manager - Remote
About Thriveworks
Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become Americas most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.
Were looking for a Senior Performance Marketing Manager to join our marketing team. This is a high-ownership, high-visibility role that sits at the center of how Thriveworks grows: managing significant spend across Google, Meta, Microsoft, and emerging channels to connect people in need with the mental health care that can change their lives.
Youll own the paid media program end-to-end, partnering with Operations, Clinical, Data, and Creative to build campaigns that quality new patient acquisition. This role is for those who believe performance marketing should be measured all the way through the funnel—and who want to be the one actually doing the measuring. Youre in the platforms, running the campaigns, pulling the data, and driving the decisions. You bring range: the analytical discipline to manage seven figures in annual spend without losing a dollar of efficiency, and the strategic instinct to know when the numbers are telling you something the dashboard isnt.
Analytically sharp
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You live in the data and know how to turn it into a decision
A builder
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You improve infrastructure, not just performance
Youve managed serious paid media budgets, and you have the performance growth receipts to show for it.
Youve managed campaigns across multiple geographies that have varying supply-levels. And you know how to structure accounts and bid strategies to perform.
Bonus points if youve built automation layers, worked with API-based tooling, or experimented with AI in your workflow.
Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows.
• Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability.
• Manage all tracking infrastructure in compliance with HIPAA requirements.
• Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing.
• Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement.
• Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
• Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
• Phase in CTV/programmatic testing as the core program stabilizes.
Required •
10+ years of hands-on paid media management.
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Hands on Google Ads, Meta Ads, Microsoft Ads experience.
• Experience building the strategy and then executing it.
Experience with multi-location or geo-targeted campaign management at scale.
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Healthcare, Dental, Vision, and life insurance benefits
~ Paid time off and paid holidays
~ Professional EAP program for team members & household
~ Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance
Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. Entering text or data into a computer through a traditional keyboard is also a requirement.
Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. Our recruiters and other team members may also contact you via text or phone to schedule an interview.
A google meets interview invitation will be sent via email and will only come from an @thriveworks.Our interviews will take place over Google Meet (not Microsoft Teams, Zoom, or any other platform).
We will never ask you to purchase or send us equipment.
Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.