About this opportunity
Roku, Inc. lists this Senior Product Manager – Data Collaboration & Measurement opportunity in san jose, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Roku is building the future of advertising measurement and data collaboration and is looking for a product leader to help shape the company’s proprietary data, privacy technologies, and the broader advertising ecosystem.
Responsibilities
Drive Data Collaboration Strategy & Execution and own the product roadmap for Roku Data Cloud (RDC)
Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Rooms, Habu, InfoSum) to design and launch privacy‑safe data collaboration capabilities
Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed‑loop attribution, and incrementality testing
Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
Navigate the advertising identity ecosystem, working with onboarders and direct PII matching to enable precise audience targeting and measurement
Expand the 3rd‑party measurement ecosystem, building and maintaining strategic partnerships with vendors such as Nielsen, VideoAmp, iSpot, Northbeam, Kochava, Appsflyer, HAUS, and Measured
Own the product strategy for integrating measurement capabilities into Roku’s ad platform (server‑to‑server integrations, pixel‑based tracking, VAST/VMAP)
Work cross‑functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
Evangelize Roku’s measurement capabilities to agencies, brands, and industry bodies, becoming the trusted voice for proving advertising effectiveness
Deliver a closed‑loop measurement system, enabling advertisers to measure campaign performance across planning, delivery, and optimization phases
Champion privacy‑enhancing technologies that enable secure multi‑party computation without exposing raw data
Collaborate with data engineering and analytics teams to ensure rigorous, defensible measurement methodologies aligned with industry standards
Support sales and client‑success teams with technical expertise, helping them articulate Roku’s measurement value proposition
Define product requirements, user stories, and acceptance criteria for complex technical features (product excellence)
Work closely with engineering teams to balance technical feasibility with business impact
Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
Communicate product strategy, roadmap, and progress to executive leadership and cross‑functional stakeholders
Qualifications
4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
Strong working knowledge of cleanroom solutions (Snowflake, LiveRamp Clean Room, AWS Clean Rooms) and privacy‑enhancing technologies; hands‑on experience with data structures, query logic, and SQL
Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape
Familiarity with measurement integration methods (server‑to‑server, pixel‑based) and ad‑serving standards (VAST, VMAP)
Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed‑loop attribution
Knowledge of identity works in advertising, onboarder solutions, PII matching, and privacy‑safe audience addressability
Proven ability to work cross‑functionally with engineering, data science, sales, partnerships, and executive stakeholders
Strong written and verbal communication skills; ability to explain complex technical concepts to both technical and non‑technical audiences
Strategic thinker with strong execution skills, capable of balancing big picture and details to drive execution
Nice to have:Experience working directly with advertisers, agencies, or measurement vendors
Background in data science, analytics, or data engineering
Familiarity with privacy regulations (GDPR, CCPA) and their implications for advertising measurement
Experience with marketing mix modeling (MMM), geo‑testing, or other advanced measurement techniques
Knowledge of programmatic advertising, DSPs, and ad server technologies
Track record of launching products that integrate third‑party APIs or platforms
Benefits (California Only)
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Salary (California Only)
Estimated annual salary: $125,375—$261,600, varying by experience, qualifications, and location.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to
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Worksite address
san jose, CA, 95199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.