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Job description
Senior/Lead Product Manager, New Vertical (0-1) | NYC Hybrid
Primis are hiring a Senior/Lead PM for a mission-driven, well-funded, venture-backed startup.
This is a true zero-to-one build.
You'll own an entirely new product vertical from scratch: user-facing experience, payment and money flows, and compliance-driven design, spanning both the end-user side and the admin/operational side. You'll sit directly with engineering and design and own the outcome end to end, not just coordinate it.
What you'll do:
Lead discovery and strategy for a brand new product line inside an established platform
Design and ship both consumer-facing flows (for the people actually using the product) and admin-level tooling, translating complex, regulated workflows into clear UX
Work cross-functionally across teams given deep interdependencies with the rest of the platform
Build from the ground up: no existing roadmap to inherit, no legacy system to maintain
What we're looking for:
5+ years as a PM with consumer-facing product experience within a broader B2B or B2B2C platform, ideally with direct payments or money-movement work
Real zero-to-one evidence, not just feature work on an existing roadmap
Comfort with regulatory or compliance-heavy domains (fintech, healthtech, insurtech, or similar)
A builder, not just a strategist: someone who sits with the team rather than directing from a distance
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.