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Job description
Who We Are
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description
As a Senior Product Marketing Manager for Observability, you have the opportunity to be a strategic leader responsible for driving business success for HPE OpsRamp Software across the product lifecycle. We’re a fast-growing team looking for an accomplished observability product marketer who can collaborate with leaders in product management, sales, and marketing teams across a global, matrixed organization.
You’ll shape messaging that differentiates HPE observability from the crowd, lead go-to-market initiatives with precision, and deliver high-conversion content that consistently drives measurable pipeline growth. You’ll empower sales and partners with clear, actionable positioning while helping customers solve IT challenges to accelerate growth in a fast-growing market. Specifically, a strong candidate can position solutions for personas including SRE, platform engineering, and IT operations teams, and for use cases such as incident management, root cause analysis, and hybrid cloud observability. You know the market and understand leading observability vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, App Dynamics, SolarWinds) to articulate differentiated value.
At HPE you’ll be a part of an experienced product marketing team, and our culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable.
The role combines strategic thinking with execution, and if you’re a storyteller passionate about observability technology, want to influence market perception, and partner with technical leaders to define the next era of enterprise innovation, this is your opportunity to lead from the front.
This position is open to remote candidates throughout the United States. However, employees who reside within a 50-mile radius of an HPE office will be expected to work in a hybrid capacity, in accordance with HPE's hybrid work policy.
About HPE OpsRamp
HPE OpsRamp is a leading platform for digital operations management, empowering organizations to monitor, manage, and optimize complex IT environments. IT operations teams can minimize downtime, deliver extraordinary service experiences, and increase the resilience of their hybrid IT environment with HPE OpsRamp.
Key Responsibilities
Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solution in infrastructure monitoring, cloud-native observability, and AIOps. Maintain messaging frameworks tailored to target personas, industries, and use cases.
Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives, while leading launches.
Content Creation: Produce high-impact marketing collateral, including solution briefs, whitepapers, case studies, demo videos, and blogs. Partner with demand generation teams to create campaign assets, landing pages, eBooks, webinars, and compelling offers that drive pipeline.
Thought Leadership: Build thought leadership about observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content.
Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation.
Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales to ensure they are equipped to effectively communicate product value to customers.
Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.
Education & Experience
Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA or equivalent experience is a plus.
Marketing Experience: Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment.
Experience with Observability solutions is required
Technical Knowledge: Demonstrate experience marketing observability platforms across metrics, logs, traces, event correlation,
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Worksite address
fort lauderdale, FL, 33336, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.