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Job description
Senior Product Marketing Manager, Education Products
Location: Plainfield, NJ, Hybrid Onsite 3 days a week, no exceptions
Salary: $130K - 170K+ DOE
Overview
We are seeking an experienced Senior Product Manager, Education Products to lead the strategy, development, launch, and ongoing management of a portfolio of professional learning products and credentialing programs. This leadership role is responsible for driving revenue growth, expanding product offerings, and delivering high-value educational experiences that meet evolving market needs.
The ideal candidate combines expertise in product management, business strategy, analytics, and cross-functional leadership with a passion for continuing education and workforce development. This position oversees a small team while partnering with internal stakeholders, external subject matter experts, and strategic partners to bring innovative education solutions to market.
Key Responsibilities
Product Strategy & Portfolio Management
Develop and execute product strategies that support business growth and customer engagement.
Manage the full product lifecycle from concept through launch, optimization, and retirement.
Conduct market research, competitive analysis, and customer insights to identify new product opportunities.
Build and maintain product roadmaps aligned with organizational objectives.
Partner with instructional designers, marketing, sales, technology teams, and subject matter experts to deliver high-quality learning products.
Negotiate agreements and manage relationships with external content providers, consultants, and strategic partners.
Develop detailed project plans and oversee product timelines, budgets, and deliverables.
Ensure products meet established quality standards and customer expectations.
Coordinate product launches alongside sales and marketing teams.
Create training materials and provide product education for internal teams and external partners.
Track product performance using financial, operational, and customer success metrics.
Analyze portfolio performance and recommend enhancements, expansion opportunities, or product retirement.
Prepare executive-level reporting on product performance and business results.
Leverage emerging technologies, including AI-powered tools, to improve operational efficiency and product development processes.
Collaborate with third-party organizations to expand the education portfolio through strategic partnerships.
Credentialing & Professional Certification Leadership
Lead the strategic direction and continued growth of professional credentialing and certification programs.
Ensure credential offerings remain aligned with industry standards and workforce trends.
Represent the organization at conferences, webinars, and industry events to promote credentialing initiatives and cultivate new partnerships.
Support business development efforts by participating in sales discussions and partnership opportunities.
Manage relationships with technology vendors supporting credentialing platforms.
Oversee contracts, program operations, and vendor performance.
Serve as an internal expert on professional learning, workforce development, certifications, and alternative credentials.
Support governance committees and advisory groups by coordinating meetings, providing resources, and facilitating decision-making.
Drive revenue growth and continuous improvement across credentialing programs.
Team Leadership
Lead and mentor a small team of product and program professionals, including contractors and consultants.
Establish performance goals and conduct regular coaching and performance evaluations.
Foster a collaborative, inclusive, and high-performing team environment.
Lead cross-functional committees, project teams, and stakeholder groups as needed.
Education
Bachelor's degree in Business, Marketing, Product Management, Education, or a related field, or equivalent professional experience.
MBA or other advanced degree preferred.
Product Management certification is a plus.
Experience
7+ years of product management experience, preferably within education, training, learning technologies, digital content, or professional development.
Strong experience managing products through the complete product lifecycle.
Demonstrated success leading cross-functional product initiatives.
Experience developing business cases, financial models, and product strategies.
Background in project management with ownership of complex implementation plans.
Experience managing budgets, financial analysis, forecasting, and P&L performance.
Previous leadership experience managing direct reports is preferred.
Experience supporting revenue growth initiatives and portfolio optimization.
Familiarity with market research and customer insights.
Required Skills
Strong product management and business strategy expertise
Excellent analytical and financial modeling skills
Experience managing education product portfolios
Outstanding project management and organizational abilities
Strong stakeholder management and relationship-building skills
Strong negotiation and vendor management skills
Experience using AI-enabled tools to improve productivity is a plus
Worksite address
plainfield, NJ, 07063, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.