waypointjobs

Lightsource

Senior Product Marketing Manager

san francisco, CA

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Job description

LightSource is building the next-generation operating system for Procurement. Sales has Salesforce. HR has Workday. Procurement is next. We build SaaS software that helps procurement leaders discover vendors, manage negotiations, and buy intelligently.

Our team is small but growing quickly, backed by top-tier investors and already winning enterprise customers. We're tackling a massive market filled with complex, high-impact problems. The team includes people who've helped build companies like Tesla, Waymo, McKinsey, and Google X. We hire exceptional people, move quickly, give direct feedback, expect excellence, and have a lot of fun doing it.

About the Role

We're looking for a Senior Product Marketing Manager — someone who can own how LightSource is understood in market and help build the PMM function from the ground up. This isn't a typical PMM role. You won't inherit someone else's positioning — you'll sharpen and own it. You'll work closely with product, sales, and leadership to craft messaging that lands with procurement and operations leaders, and produce the content that puts those ideas in front of the right people.

The right person will combine strategic depth with a writer's instincts and a builder's work ethic. You know how to market technical products to skeptical industrial buyers — and you've found a way to do it credibly. You will be the person who defines how LightSource is talked about, sold, and remembered.

Role & Responsibilities

Own and continuously refine LightSource's positioning, messaging architecture, and ICP definition

Develop buyer personas grounded in real customer and prospect research, win/loss interviews, sales call analysis, and market study

Drive product launches end to end: messaging, internal enablement, external assets, and coordinated rollout with sales and demand gen

Build and maintain a core sales enablement library: one-pagers, battlecards, objection handling guides, and ROI frameworks

Own the content strategy and editorial calendar — set priorities, write or commission key pieces, and maintain quality across all formats

Write thought leadership content (long-form, point of view, research-backed) that builds LightSource's credibility in supply chain and procurement circles

Partner with demand gen on campaign messaging, AEO visibility, and analyst and press narratives

Track competitive positioning and maintain clear, current battlecards

Help hire and mentor future PMM and content hires as the team grows

About You

You're not looking to maintain a positioning doc someone else wrote — you want to own the narrative. You've done this for a technical product with a complex buying process and you know how to bring rigor and creativity to both. You're a strong writer who doesn't lose precision when translating capability into value. You thrive in environments where strategic thinking and getting your hands dirty are equally expected. You might be a great fit if you:

Have 5–8 years in product marketing or content marketing at a B2B SaaS company

Are a strong writer who can translate technical capabilities into business value without losing precision or credibility

Have a track record of conducting and applying buyer research to improve messaging and win rates

Have experience supporting enterprise or mid-market sales cycles with high-quality enablement materials

Are comfortable leading cross-functional workstreams — you know how to align product, sales, and marketing without owning everything

Thrive in fast-moving startup environments with high autonomy and high expectations

Want to grow into leadership and help build a team over time

Value direct feedback and continuous improvement

Top-of-market base compensation with meaningful early-employee equity

Platinum-level healthcare, 100% covered for employees

Dental and vision, 100% covered

401(k) program

Unlimited vacation and sick days

Free food (3 meals a day, if desired) in office locations

Frequent team offsites, events, dinners, and weekend trips

Bonus Points

Background in or deep familiarity with supply chain, procurement, or industrial operations

Experience marketing AI or data intelligence products to non-technical buyers

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Worksite address

san francisco, CA, 94199, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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