Job description
Overview
As Senior Marketing Manager, you serve as the marketing lead for the Financial Services segment in North America, owning marketing strategy and qualified pipeline creation. You partner closely with Sales, Sales Development, Customer Success, Product, Ops, and other Marketing teams to develop campaigns and events that influence every stage of the customer journey and grow bookings.
Success in this role requires equal parts strategic thinking and hands-on execution. The ideal candidate is highly organized, manages multiple stakeholders with ease, has a strong understanding of complex sales motions, and a passion for connecting marketing investments to pipeline and revenue impact.
Who you are:
7-10+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment. Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred
Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments
Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes
Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycle
Demonstrated ability to translate data and insights into actionable marketing strategies
Excellent cross-functional leadership, stakeholder management and executive communication skills
Strong analytical mindset with experience measuring marketing performance across the funnel
Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment
What you'll be doing:
Own Pipeline Strategy
Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets
Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
Assess market opportunities and recommend investment strategies based on business performance and market dynamics
Execute ABX Programs & Events
Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized campaigns that support the customer buying journey y
Lead the planning and execution of industry events, executive dinners, customer experiences and campaigns
Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences
Lead Cross-Functional Execution
Serve as the primary marketing lead for Financial Services North America GTM leadership
Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
Advise teams within Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy
Bring together stakeholders across Marketing, Sales, Customer Success and Partner teams to execute coordinated go-to-market programs
Measurement and Performance Management
Own reporting against pipeline and bookings
Track account engagement, pipeline progression, conversion metrics, and program effectivenesss
Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity
Manage marketing budget and maximize investment efficiency
What we have for you:
At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
We are committed to fair and equitable compensation practices.Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. The range listed below is the minimum to the maximum of our target hiring range. Seismic's salary range for this position is: USD $100,000.00/Yr. - USD $153,000.00/Yr.This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.