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Job description
About this position
About us
SwimOutlet is the largest online specialty retailer for swimming and water sports in the US, and part of Spiraledge, whose brands include EverydayYoga, Swim.com, Practyce and Tend.
About the Role
SwimOutlet.com is the leading online destination for swimmers, swim teams, families, coaches, lifeguards, fitness swimmers, and aquatic organizations. We are looking for a Senior Site Merchandiser who will own the merchandising experience across SwimOutlet.com.
This role is responsible for one simple but important outcome: Every customer who comes to SwimOutlet.com should quickly feel that the site understands who they are, what they need, and how they shop.
The Site Merchandiser will report to the President and Chief Product Officer, who oversees the customer-facing experience across SwimOutlet. This person will work especially closely with Buying, Planning, Product, Marketing, Creative, Search, Analytics, and Technology.
This is not simply a role for someone who can build category pages, schedule promotions, or move products around a website. We are looking for someone who understands merchandising, customers, data, and AI and can translate assortment, inventory, customer intent, seasonality, and behavioral signals into an intuitive shopping experience.
We are building an AI-forward company. The person in this role should be excited about using AI every day, not occasionally, to analyze, create, automate, test, and improve how merchandising work gets done.
The right person will constantly ask:
Who is this customer?
What are they trying to accomplish?
What products matter most to them?
What information do they need to make a decision?
What is creating friction?
Does this experience feel authentic to the swimming community?
Are we presenting the right assortment at the right time?
Are we helping customers discover products they did not initially know they needed?
Can AI help us understand this problem faster or create a dramatically better experience?
What You Will Own
The SwimOutlet Shopping Experience
Own the merchandising of SwimOutlet.com across the customer journey, including:
Navigation and taxonomy
Category and collection pages
Product sorting and ranking
Filters and facets
Cross-selling and complementary products
Seasonal shops
Sport and activity-based shopping experiences
New product launches
Brand shops
Promotional merchandising
Educational and inspirational shopping content
Your responsibility is not simply to fill these surfaces. Your responsibility is to make them useful.
Persona-Based Merchandising
SwimOutlet serves customers with very different needs.
These may include:
Competitive swimmers
Coaches
Swim teams
Recreational swimmers
Fitness and lap swimmers
Lifeguards
Aquatic facilities
Water sports participants
Customers shopping for training, competition, recreation, or vacation
You will develop a deep understanding of these customers and ensure the site experience reflects how each group actually thinks and shops.
A competitive swimmer preparing for championship season should have a different journey than a parent buying their child's first pair of goggles.
A coach outfitting a team should have a different experience than someone shopping for a swimsuit for vacation.
You will help make those experiences feel intentional rather than generic.
AI as a Core Part of the Job
This role will use AI extensively.
We do not view AI as a separate initiative or a tool someone uses occasionally. We expect it to become part of the daily operating system for merchandising.
You should already be an active AI user and be excited about continually experimenting with new tools, models, agents, and workflows.
You will use AI to help:
Analyze large amounts of customer behavior and merchandising data
Identify patterns in search terms, reviews, returns, questions, and customer feedback
Understand different customer personas and shopping missions
Identify gaps in taxonomy, navigation, filters, and product attributes
Analyze assortments and competitive positioning
Generate and test merchandising hypotheses
Improve product discovery and recommendations
Identify cross-sell and bundle opportunities
Find products that are incorrectly categorized or poorly attributed
Accelerate category and seasonal planning
Research emerging customer and product trends
Create first drafts of merchandising strategies and analyses
Automate repetitive merchandising work
Build workflows that allow one strong merchant to accomplish substantially more
Partner with Product and Technology on AI-powered shopping experiences
We are particularly interested in people who have gone beyond simply asking ChatGPT questions.
You may have built custom GPTs, agents, automated workflows, structured prompts, AI-assisted analysis processes, or other systems that materially changed how you work.
You do not need to be an engineer.
You do need to be curious, technically comfortable, highly experimental, and capable of figuring out how to use new technology without waiting for someone else to write an instruction manual.
AI should make you a more capable merchant. It does not replace merchandising judgment, customer empathy, taste, or accountability.
You will remain responsible for the quality of the decisions and experiences produced with it.
Merchandising + Buying Partnership
Partner closely with the Buying and Planning teams to translate the assortment strategy into the customer experience.
You will:
Understand what we bought and why
Understand inventory positions and availability
Understand key brands, categories, products, trends, and seasonal opportunities
Identify gaps in assortment based on customer behavior
Surface high-priority inventory appropriately without compromising the customer experience
Give Buyers feedback on what customers are searching for, discovering, abandoning, and purchasing
Help determine which products deserve greater visibility
Ensure newness reaches the appropriate customer
Collaborate on seasonal and category strategies
Use AI and data to surface insights that would be difficult to identify manually
Buying owns what we carry.
Site Merchandising owns how customers experience what we carry.
The two teams must operate as close partners.
Customer Experience
Continuously identify and eliminate friction from the shopping journey.
You will evaluate questions such as:
Can customers find what they are looking for quickly?
Are categories organized the way swimmers actually think?
Are filters useful?
Are we overwhelming customers with unnecessary choices?
Are customers receiving enough information to confidently choose between products?
Are we helping customers understand technical differences between products?
Are we creating useful pathways for customers who do not know exactly what they need?
Does the site feel authentic to someone who participates in the sport?
You should be comfortable challenging existing experiences when customer behavior suggests there is a better way.
Data, AI and Continuous Optimization
Use quantitative data, qualitative information, AI, and experimentation to continuously improve merchandising.
You will regularly analyze:
Conversion rate
Category performance
Product click-through rates
Navigation behavior
Exit rates
Add-to-cart behavior
Inventory availability
Sell-through
Reviews and customer questions
Testing results
You should be highly curious about why something happened, not simply report that it happened.
Use AI to dramatically accelerate the process of moving from large amounts of information to insight, hypothesis, experiment, and action.
Seasonal and Commercial Planning
Build merchandising strategies around the rhythms of the swimming customer.
Back-to-swim
High school swim seasons
Club swimming seasons
Championship season
Tech suit season
Summer recreation
Lifeguard season
Learn-to-swim
Holiday
Training cycles
Team purchasing periods
Partner with Buying, Marketing, Creative, and Product to ensure merchandising supports these moments without allowing the site to become overly promotional or campaign-driven.
Product and Technology Partnership
Work closely with Product and Engineering to improve the tools and capabilities required for great merchandising.
Help define requirements for areas such as:
Search
Recommendations
Navigation
Filters
Product ranking
Automated merchandising
AI-powered product discovery
Conversational shopping
Guided shopping
Bundles and complementary products
Experimentation and testing
Merchandising agents and automation
You will represent the merchandising and customer perspective when these systems are designed.
What Success Looks Like
Within your first year, we should see:
A clearly defined merchandising strategy for SwimOutlet.com
Improved category navigation and product discovery
Reduced friction in major shopping journeys
Strong collaboration between Merchandising and Buying
A disciplined process for analyzing and improving site performance
More effective product launches and seasonal merchandising
Increased conversion and revenue per visitor
Better utilization of inventory without sacrificing customer relevance
Meaningful AI-powered workflows embedded into the merchandising organization
Significant reduction in manual, repetitive merchandising work
Faster movement from customer signal to merchandising action
A site that increasingly feels like it was built by people who understand swimming
Most importantly, customers should be able to find the right product faster and feel more confident buying it.
Who We Are Looking For
You are equal parts merchant, customer advocate, analyst, AI power user, and operator.
You understand that great digital merchandising is not simply putting the products with the highest inventory or margin at the top of a page.
You understand how customers shop.
You notice when navigation does not make sense.
You notice when filters are missing.
You notice when an assortment is technically complete but confusing to shop.
You notice when the site is merchandising products according to an internal organizational structure instead of the customer's mental model.
And when you encounter a repetitive or difficult problem, one of your first instincts is:
"How could I use AI to do this better?"
You are deeply curious about customer behavior and willing to spend time understanding the sport, its participants, products, brands, and the culture surrounding the sport.
Ideal Experience
We are particularly interested in candidates with:
5+ years of e-commerce, digital merchandising, site merchandising, or closely related experience
Experience merchandising a large multi-brand assortment
Strong understanding of e-commerce customer journeys
Experience with category merchandising, search, navigation, filters, sorting, and product discovery
Strong analytical skills
Experience using customer behavior and conversion data to make merchandising decisions
Experience partnering with Buyers or Merchants
Experience working closely with Product and UX teams
Experience with experimentation and A/B testing
Strong commercial instincts
Strong attention to detail without losing sight of the larger customer journey
Heavy hands‑on use of modern AI tools in their professional workflow
Experience using AI to research, analyze, automate, create, or improve business processes
Comfort experimenting with new AI tools and figuring out how to apply them without extensive direction
Experience building AI workflows, agents, automations, custom GPTs, or similar systems is a major plus.
Experience in sporting goods, specialty retail, apparel, footwear, outdoor, fitness, or another enthusiast‑driven category is especially valuable.
Knowledge of swimming is helpful but not required.
A genuine willingness to learn the swimming customer is required.
This Role Is Probably Not For You If...
We want to be transparent about what this job is and what it is not.
This may not be the right role if:
Your definition of site merchandising is primarily scheduling banners and changing homepage creative.
You have spent most of your career executing merchandising requests from other teams rather than developing merchandising strategies yourself.
You are primarily a visual merchandiser.
You are primarily a content producer or copywriter.
You are primarily a digital marketer focused on acquiring traffic.
You prefer making decisions based on taste or opinion rather than customer behavior and data.
You think the highest‑margin or highest‑inventory product should automatically receive the most visibility.
You are uncomfortable challenging Buyers, Product Managers, Designers, or executives when you believe the customer experience can be improved.
You prefer receiving a detailed merchandising calendar rather than helping build the strategy.
You are not interested in learning deeply about swimming, swimmers, products, brands, and the culture surrounding the sport.
Your experience with AI is limited to occasionally using ChatGPT to write emails or summarize documents.
You are resistant to changing established workflows when AI or automation can produce a substantially better result.
You expect someone else to identify, configure, and teach you every new technology you use.
The Person Who Will Thrive Here
You will likely love this role if you find yourself shopping websites and instinctively thinking:
"Why is this category organized this way?"
"Why can't I filter by this?"
"Why did they show me that product?"
"Why isn't this product easier to find?"
"Why do I have to know industry terminology just to navigate this site?"
"Why aren't they helping me understand which one I should buy?"
And increasingly:
"Why is a human still doing this manually?"
You want to dig into the data, understand the customer, work with merchants, use AI to uncover things others miss, experiment quickly, and fix the problem.
Our goal is not simply to operate an e-commerce website.
Our goal is to build the best place in the world to shop for swimming.
Why Spiraledge and SwimOutlet? We offer excellent health, dental, vision, Life, LTD and STD. 401k + employer matching, paid time off and wellness benefits.
Salary range: 100k-165k
About this position
About us
SwimOutlet is the largest online specialty retailer for swimming and water sports in the US, and part of Spiraledge, whose brands include EverydayYoga, Swim.com, Practyce and Tend.
About the Role
SwimOutlet.com is the leading online destination for swimmers, swim teams, families, coaches, lifeguards, fitness swimmers, and aquatic organizations. We are looking for a Senior Site Merchandiser who will own the merchandising experience across SwimOutlet.com.
This role is responsible for one simple but important outcome: Every customer who comes to SwimOutlet.com should quickly feel that the site understands who they are, what they need, and how they shop.
The Site Merchandiser will report to the President and Chief Product Officer, who oversees the customer‑facing experience across SwimOutlet. This person will work especially closely with Buying, Planning, Product, Marketing, Creative, Search, Analytics, and Technology.
This is not simply a role for someone who can build category pages, schedule promotions, or move products around a website. We are looking for someone who understands merchandising, customers, data, and AI and can translate assortment, inventory, customer intent, seasonality, and behavioral signals into an intuitive shopping experience.
We are building an AI-forward company. The person in this role should be excited about using AI every day, not occasionally, to analyze, create, automate, test, and improve how merchandising work gets done.
The right person will constantly ask:
Who is this customer?
What are they trying to accomplish?
What products matter most to them?
What information do they need to make a decision?
What is creating friction?
Does this experience feel authentic to the swimming community?
Are we presenting the right assortment at the right time?
Are we helping customers discover products they did not initially know they needed?
Can AI help us understand this problem faster or create a dramatically better experience?
What You Will Own
The SwimOutlet Shopping Experience
Own the merchandising of SwimOutlet.com across the customer journey, including:
Navigation and taxonomy
Category and collection pages
Product sorting and ranking
Filters and facets
Cross-selling and complementary products
Seasonal shops
Sport and activity‑based shopping experiences
New product launches
Brand shops
Promotional merchandising
Educational and inspirational shopping content
Your responsibility is not simply to fill these surfaces. Your responsibility is to make them useful.
Persona‑Based Merchandising
SwimOutlet serves customers with very different needs.
These may include:
Competitive swimmers
Swim parents
Coaches
Swim teams
Recreational swimmers
Fitness and lap swimmers
Lifeguards
Swim schools
Aquatic facilities
Water sports participants
Customers shopping for training, competition, recreation, or vacation
You will develop a deep understanding of these customers and ensure the site experience reflects how each group actually thinks and shops.
A competitive swimmer preparing for championship season should have a different journey than a parent buying their child's first pair of goggles.
A coach outfitting a team should have a different experience than someone shopping for a swimsuit for vacation.
You will help make those experiences feel intentional rather than generic.
AI as a Core Part of the Job
This role will use AI extensively.
We do not view AI as a separate initiative or a tool someone uses occasionally. We expect it to become part of the daily operating system for merchandising.
You should already be an active AI user and be excited about continually experimenting with new tools, models, agents, and workflows.
You will use AI to help:
Analyze large amounts of customer behavior and merchandising data
Identify patterns in search terms, reviews, returns, questions, and customer feedback
Understand different customer personas and shopping missions
Identify gaps in taxonomy, navigation, filters, and product attributes
Analyze assortments and competitive positioning
Generate and test merchandising hypotheses
Improve product discovery and recommendations
Identify cross‑sell and bundle opportunities
Find products that are incorrectly categorized or poorly attributed
Accelerate category and seasonal planning
Research emerging customer and product trends
Create first drafts of merchandising strategies and analyses
Automate repetitive merchandising work
Build workflows that allow one strong merchant to accomplish substantially more
Partner with Product and Technology on AI‑powered shopping experiences
We are particularly interested in people who have gone beyond simply asking ChatGPT questions.
You may have built custom GPTs, agents, automated workflows, structured prompts, AI‑assisted analysis processes, or other systems that materially changed how you work.
You do not need to be an engineer.
You do need to be curious, technically comfortable, highly experimental, and capable of figuring out how to use new technology without waiting for someone else to write an instruction manual.
AI should make you a more capable merchant. It does not replace merchandising judgment, customer empathy, taste, or accountability.
You will remain responsible for the quality of the decisions and experiences produced with it.
Merchandising + Buying Partnership
Partner closely with the Buying and Planning teams to translate the assortment strategy into the customer experience.
You will:
Understand what we bought and why
Understand inventory positions and availability
Understand key brands, categories, products, trends, and seasonal opportunities
Identify gaps in assortment based on customer behavior
Surface high‑priority inventory appropriately without compromising the customer experience
Give Buyers feedback on what customers are searching for, discovering, abandoning, and purchasing
Help determine which products deserve greater visibility
Ensure newness reaches the appropriate customer
Collaborate on seasonal and category strategies
Use AI and data to surface insights that would be difficult to identify manually
Buying owns what we carry.
Site Merchandising owns how customers experience what we carry.
The two teams must operate as close partners.
Customer Experience
Continuously identify and eliminate friction from the shopping journey.
You will evaluate questions such as:
Can customers find what they are looking for quickly?
Are categories organized the way swimmers actually think?
Are filters useful?
Are we overwhelming customers with unnecessary choices?
Are customers receiving enough information to confidently choose between products?
Are we helping customers understand technical differences between products?
Are we creating useful pathways for customers who do not know exactly what they need?
Does the site feel authentic to someone who participates in the sport?
You should be comfortable challenging existing experiences when customer behavior suggests there is a better way.
Data, AI and Continuous Optimization
Use quantitative data, qualitative information, AI, and experimentation to continuously improve merchandising.
You will regularly analyze:
Conversion rate
Category performance
Product click‑through rates
Navigation behavior
Exit rates
Add‑to‑cart behavior
Inventory availability
Sell‑through
Reviews and customer questions
Testing results
You should be highly curious about why something happened, not simply report that it happened.
Use AI to dramatically accelerate the process of moving from large amounts of information to insight, hypothesis, experiment, and action.
Seasonal and Commercial Planning
Build merchandising strategies around the rhythms of the swimming customer.
Examples include:
Back-to-swim
High school swim seasons
Club swimming seasons
Championship season
Tech suit season
Summer recreation
Lifeguard season
Learn-to-swim
Holiday
Training cycles
Team purchasing periods
Partner with Buying, Marketing, Creative, and Product to ensure merchandising supports these moments without allowing the site to become overly promotional or campaign‑driven.
Product and Technology Partnership
Work closely with Product and Engineering to improve the tools and capabilities required for great merchandising.
Help define requirements for areas such as:
Search
Recommendations
Navigation
Filters
Product ranking
Automated merchandising
AI‑powered product discovery
Conversational shopping
Guided shopping
Bundles and complementary products
Experimentation and testing
Merchandising agents and automation
You will represent the merchandising and customer perspective when these systems are designed.
What Success Looks Like
Within your first year, we should see:
A clearly defined merchandising strategy for SwimOutlet.com
Improved category navigation and product discovery
Reduced friction in major shopping journeys
Strong collaboration between Merchandising and Buying
A disciplined process for analyzing and improving site performance
More effective product launches and seasonal merchandising
Increased conversion and revenue per visitor
Better utilization of inventory without sacrificing customer relevance
Meaningful AI‑powered workflows embedded into the merchandising organization
Significant reduction in manual, repetitive merchandising work
Faster movement from customer signal to merchandising action
A site that increasingly feels like it was built by people who understand swimming
Most importantly, customers should be able to find the right product faster and feel more confident buying it.
Who We Are Looking For
You are equal parts merchant, customer advocate, analyst, AI power user, and operator.
You understand that great digital merchandising is not simply putting the products with the highest inventory or margin at the top of a page.
You understand how customers shop.
You notice when navigation does not make sense.
You notice when filters are missing.
You notice when an assortment is technically complete but confusing to shop.
You notice when the site is merchandising products according to an internal organizational structure instead of the customer's mental model.
And when you encounter a repetitive or difficult problem, one of your first instincts is:
"How could I use AI to do this better?"
You are deeply curious about customer behavior and willing to spend time understanding the sport, its participants, products, brands, and the culture surrounding the sport.
Ideal Experience
We are particularly interested in candidates with:
5+ years of e‑commerce, digital merchandising, site merchandising, or closely related experience
Experience merchandising a large multi‑brand assortment
Strong understanding of e‑commerce customer journeys
Experience with category merchandising, search, navigation, filters, sorting, and product discovery
Strong analytical skills
Experience using customer behavior and conversion data to make merchandising decisions
Experience partnering with Buyers or Merchants
Experience working closely with Product and UX teams
Experience with experimentation and A/B testing
Strong commercial instincts
Strong attention to detail without losing sight of the larger customer journey
Heavy hands‑on use of modern AI tools in their professional workflow
Experience using AI to research, analyze, automate, create, or improve business processes
Comfort experimenting with new AI tools and figuring out how to apply them without extensive direction
Experience building AI workflows, agents, automations, custom GPTs, or similar systems is a major plus.
Experience in sporting goods, specialty retail, apparel, footwear, outdoor, fitness, or another enthusiast‑driven category is especially valuable.
Knowledge of swimming is helpful but not required.
A genuine willingness to learn the swimming customer is required.
This Role Is Probably Not For You If...
We want to be transparent about what this job is and what it is not.
This may not be the right role if:
Your definition of site merchandising is primarily scheduling banners and changing homepage creative.
You have spent most of your career executing merchandising requests from other teams rather than developing merchandising strategies yourself.
You are primarily a visual merchandiser.
You are primarily a content producer or copywriter.
You are primarily a digital marketer focused on acquiring traffic.
You prefer making decisions based on taste or opinion rather than customer behavior and data.
You think the highest‑margin or highest‑inventory product should automatically receive the most visibility.
You are uncomfortable challenging Buyers, Product Managers, Designers, or executives when you believe the customer experience can be improved.
You prefer receiving a detailed merchandising calendar rather than helping build the strategy.
You are not interested in learning deeply about swimming, swimmers, products, brands, and the culture surrounding the sport.
Your experience with AI is limited to occasionally using ChatGPT to write emails or summarize documents.
You are resistant to changing established workflows when AI or automation can produce a substantially better result.
You expect someone else to identify, configure, and teach you every new technology you use.
The Person Who Will Thrive Here
You will likely love this role if you find yourself shopping websites and instinctively thinking:
"Why is this category organized this way?"
"Why can't I filter by this?"
"Why did they show me that product?"
"Why isn't this product easier to find?"
"Why do I have to know industry terminology just to navigate this site?"
"Why aren't they helping me understand which one I should buy?"
And increasingly:
"Why is a human still doing this manually?"
You want to dig into the data, understand the customer, work with merchants, use AI to uncover things others miss, experiment quickly, and fix the problem.
Our goal is not simply to operate an e‑commerce website.
Our goal is to build the best place in the world to shop for swimming.
Why Spiraledge and SwimOutlet? We offer excellent health, dental, vision, Life, LTD and STD. 401k + employer matching, paid time off and wellness benefits.
Salary range: 100k-165k
The pay range for this role is:
100,000 - 165,000 USD per year(Remote (United States))
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.