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Job description
Overview
As the Paid Media Senior Specialist specializing in Paid Social and Programmatic Display at JCPenney, you will be a vital member of the marketing team responsible for driving brand awareness, consideration, engagement, and traffic. Your focus on paid social and programmatic display advertising will play a crucial role in shaping our paid media strategies and reaching our target audience effectively.
Responsibilities
Strategy Development: Collaborate with the marketing team to develop paid media strategies that align with brand objectives and target audience insights, with a strong emphasis on paid social and programmatic display channels
Campaign Execution: Execute end-to-end paid social and programmatic display campaigns, including campaign setup, creative development, audience targeting, and ongoing optimization
Paid Social Expertise: Leverage your deep understanding of paid social platforms (e.g., Meta, TikTok, Pinterest, etc) to create engaging ad creatives, set up audience segments, and manage campaign budgets effectively
Programmatic Display Proficiency: Use programmatic advertising platforms to manage and optimize display campaigns across various networks, ensuring high-quality ad placements and performance
Lead all co-op paid media opportunities by working collaboratively with teams such as product marketing and creative
Data-Driven Insights: Analyze campaign performance data to identify trends, opportunities, and areas for optimization. Use data insights to inform strategic decisions and maximize campaign effectiveness
Collaboration: Coordinate closely with creative teams to develop compelling ad creatives that resonate with the target audience and align with brand messaging
Testing and Experimentation: Design and implement A/B testing strategies
Budget Management: Manage allocated budgets for paid social and programmatic display campaigns, ensuring efficient spending and delivering strong ROI
Reporting: Generate regular reports detailing campaign performance, key metrics, insights, and recommendations for improvement
Qualifications
Bachelor's degree in Marketing, Advertising, or a related field
1-3 years of experience in digital marketing, specializing in paid social and programmatic display advertising
Proficiency in paid social platforms, programmatic advertising platforms, and data analytics tools
Solid understanding of brand building marketing strategies and audience targeting
Creative mindset with the ability to develop impactful ad creatives and messaging
Strong analytical skills, comfortable interpreting data to optimize campaigns
Excellent communication skills and ability to work collaboratively in a team environment
Pay Range
USD $54,000.00 - USD $87,000.00 /Yr.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries: Retail
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Worksite address
dallas, TX, 75215, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.