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Omnicom Media Group

Senior Vice President, Managing Director - Subway

new york, NY

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Job description

SVP, Managing Director of Strategy for Subway

The SVP, Managing Director of Strategy for Subway will lead the development of modern, insight-driven media and communications strategies that help strengthen Subway's position as a leading global QSR sandwich brand. This role will be responsible for translating business priorities, consumer behavior, food culture, category dynamics, and brand ambition into strategic platforms that drive growth, relevance, and measurable impact.

Subway operates in a highly competitive and fast-moving QSR landscape where consumer expectations are shaped by value, convenience, craveability, customization, health perceptions, digital ordering, delivery, loyalty, limited-time offers, and cultural relevance. The SVP, MD Strategy will be expected to understand these dynamics deeply and build strategies that help Subway connect with consumers across occasions — from lunch breaks and family meals to sports, road trips, delivery moments, value-seeking occasions, and everyday routines.

This leader will guide strategy across media, communications planning, audience development, cultural activation, partnerships, and consumer engagement. They will partner closely with client leadership, communications design, analytics, creative, commerce, social, influencer, and media teams to develop strategic platforms that inform how Subway shows up in culture, drives traffic, grows digital engagement, strengthens brand equity, and supports franchisee and business priorities.

The ideal candidate brings deep experience in media and communications strategy, a strong understanding of QSR and/or consumer retail behavior, and the ability to turn data, cultural insight, and category nuance into actionable ideas. They must be comfortable operating at both the brand and business level — helping Subway compete not only with other sandwich brands, but with the broader QSR, fast casual, convenience, and delivery ecosystems.

$250,000-275,000

Worksite address

new york, NY, 10261, US

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