Senior Vice President of Influencer Strategy & Marketing

Job description

Our CEO is the most visible and credible leader in this space; the SVP of Influencer Strategy & Marketing will be a builder, creating an ecosystem of trusted voices and a new capability that amplifies the CEO's and Salesforce's narrative, challenges traditional approaches, and drives trust, relevance, and advocacy at global scale

The SVP will report to the Chief Marketing Officer (CMO) and partner closely with leaders across our Product, Marketing, Communications, and Sales teams

Build and maintain a list of the top 25 most influential voices in technology relevant to Salesforce's story - spanning media, analysts, podcasters, creators, customers, partners, employees, and executives

Develop a differentiated approach spanning business and technology thought leaders, creators, practitioners, developers, entrepreneurs, industry voices, and other influential communities

Identify emerging shifts in how audiences discover information, form opinions, and make technology and business decisions, translating those shifts into opportunities for Salesforce

Develop personalized engagement programs (briefings, access, exclusives, events) that turn one-off interactions into durable, mutually valuable relationships with each priority voice

Develop always-on influencer programs - advisory councils, ambassador programs, content collaborations, embargoed briefings - that keep top voices engaged consistently, not just around launches

Build sustained relationships and advocacy beyond transactional, campaign-based influencer engagements

Establish Salesforce as a trusted and compelling partner for leading and emerging voices across technology, business, AI, entrepreneurship, and culture

Work closely with Product, Marketing, Communications teams to shape narratives, proof points, and customer stories that can be seeded through influencer channels

Partner with Product Marketing and Communications to translate complex Salesforce innovations - including AI, CRM, data, and emerging technologies - into opportunities for authentic, audience-first storytelling

Integrate influential voices into major Salesforce product launches, campaigns, thought leadership initiatives, and cultural moments, including tentpole experiences like Dreamforce

Serve as a key partner to the CEO's communications team, ensuring influencer engagement reinforces and defends the CEO's and the company's position in the enterprise software and AI space

Develop programs that connect influencers with Salesforce executives, product leaders, customers, Trailblazers, and subject-matter experts

Represent Salesforce externally with creators, platforms, agencies, industry leaders, and strategic partners

Define metrics and reporting for influencer reach, sentiment, and business impact; report progress to senior leadership

Establish a measurement framework connecting influencer investment to brand, audience, and business outcomes - including reach, engagement, share of voice, brand consideration, and demand

Use audience intelligence, social data, cultural insights, and performance analytics to continuously refine strategy and investment

Monitor the influencer landscape for emerging voices, shifting sentiment, and reputational risk, and develop response strategies

Establish clear standards for influencer selection, brand alignment, compensation, disclosure, content rights, brand safety, and risk management

Hire and manage a small team and agency partners to scale relationship management and content programs

Build the organizational capabilities, talent, technology, agency ecosystem, and operating model required to deliver on the influencer strategy globally

Lead, develop, and inspire a high-performing team with expertise spanning influencer strategy, creator partnerships, content, audience intelligence, operations, and measurement

Benefits

Medical Care

Life Insurance

Retirement Savings

Employee Assistance Programs

With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Deep understanding of the enterprise software, cloud, and artificial intelligence markets, and the global creator and influencer ecosystemExcellent judgment on reputational risk and brand protection5+ years in communications, marketing, influencer strategy, or media relations, with senior leadership experience focusing on technologyAbility to create a new capability, challenging traditional approaches, and defining how Salesforce can use influential voices to build trust, relevance, and advocacy at global scaleExperience leading a high-performing team of direct reports and agency partnersDemonstrated experience identifying, recruiting, and managing relationships with high-profile media, analysts, creators, or industry voicesExperience advising and influencing C-suite executives on public narrative and visibility strategyStrong cross-functional collaborator with the ability to align teams around a shared narrative in a highly matrixed global organizationTrack record of building measurable, scalable influencer/creator programs (not just one-off activations) that connect investments to business outcomes

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Worksite address

san francisco, CA, 94199, US

Who can apply

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