Job description
The Vice President of Marketing will lead and evolve M3 MR Group’s global marketing strategy to accelerate revenue growth, strengthen the Group’s position as a trusted healthcare market research and insights partner, and support continued expansion across regions, panels, solutions, and operating brands.
This role owns M3 MR Group’s brand, demand generation, product/solutions marketing, communications, and sales enablement globally, setting standards, toolkits, and performance management across regions and business units. The postholder will ensure the Group’s differentiated strengths—proprietary healthcare panels, quality, compliance, speed, and insight delivery—are clearly articulated and monetized across all client segments and markets.
The role is a senior leadership position, requiring strategic vision, commercial rigour, and hands‑on execution, working closely with Sales, Operations, Client Services, and the wider M3 Group.
Key responsibilities include:
Global Marketing Strategy & Leadership
Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long‑term positioning
Act as senior marketing leader and partner to the CEO and Executive Leadership Team
Establish clear marketing priorities, operating plans, and global KPIs
Ensure consistency of message, brand, and execution across regions (US, Europe, APAC)
Own marketing ROI, budget efficiency, and performance optimisation
Revenue Growth & Demand Generation
Drive measurable pipeline growth through integrated B2B demand generation and account‑based marketing (ABM)
Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
Support strategic account growth, new client acquisition, and cross‑sell of M3 MR Group capabilities across operating brands and solutions
Brand, Positioning & Thought Leadership
Own global brand positioning for M3 MR Group within healthcare market research and insights
Define and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use‑cases while maintaining a consistent group‑level narrative
Clearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scale
Lead thought leadership initiatives across healthcare research, insights, and methodology
Oversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communications
Product & Solutions Marketing
Translate M3’s diverse research capabilities into compelling, client‑focused value propositions
Own go‑to‑market strategies for new solutions, methodologies, and market expansions
Develop high‑impact sales enablement materials across proposals, decks, case studies, and credentials
Support pricing, packaging, and competitive positioning in collaboration with Commercial leadership
Communications
Own an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on message
Ensure an appropriate cadence of high quality communications across all channels, brands and products
Maximise the leverage of thought leadership, events and product developments throughout communications
Digital & Marketing Infrastructure
Lead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)
Ensure tight integration between marketing systems, CRM, and sales processes
Use data and insights to continually improve campaign performance and client engagement
Team Leadership & Capability Building
Build, lead, and mentor a high‑performing global marketing team
Define clear roles, success metrics, and development pathways
Establish scalable marketing processes and best practices across M3 MR Group
Manage agencies and partners efficiently and commercially
Cross‑Functional & Group Collaboration
Work closely with Sales, Operations, Client Services, Product, and Finance
Align with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositions
Represent Marketing in executive, leadership, and board‑level discussions
Key Outcomes
Revenue pipeline contribution and growth
Lead quality, conversion, and sales adoption
Brand awareness and perception within healthcare research markets
Marketing ROI and operational efficiency
Strength and scalability of the global marketing function
Minimum:
Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environment
Proven track record of revenue‑driven marketing and demand generation
Strong experience with complex, multi‑solution offerings and enterprise clients
Experience leading international teams and working at executive level
Preferred:
Healthcare market research or life sciences industry experience
Experience marketing proprietary platforms, panels, or data‑driven services
Experience operating within regulated, compliance‑driven environments (e.g. ISO, GDPR)
Commercial, analytical, and outcome‑focused
Credible and confident at C‑suite and client level
Collaborative and pragmatic, with the ability to influence across functions
Comfortable operating in a fast‑growing, evolving global organization
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Due to our continued growth, we are hiring for a Vice President of Market Research Sales at M3 MR, an M3 company.
About the Business Unit:
M3 MR, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
M3 MR maintains ISO 26362 and ISO 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.