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Job description
NTT DATA, Europe & LATAM, Branch in USA, Inc.
Senior Web Analytics & Customer Experience (CX) Consultant
Hybrid - Miami, Florida, United States
Senior Web Analytics & Customer Experience (CX) Consultant
Location: Miami, FL (Hybrid – onsite a few days per week)
Role Summary
We are seeking a highly skilled Senior Web Analytics & Customer Experience (CX) Consultant to support our banking client in Miami on a contract basis. This role will focus on leveraging digital analytics to enhance customer experience, optimize digital journeys, and drive data-informed decision-making.
The ideal candidate is a data-driven professional with deep expertise in web analytics, strong business acumen, and the ability to translate insights into impactful recommendations across digital platforms.
Key Responsibilities:
Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities
Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement
Translate complex data into clear, actionable insights for business, product, marketing, and UX teams
Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI
Lead or support web analytics implementations, including tagging strategies and event tracking
Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives
Identify and recommend improvements to enhance conversion rates and overall digital experience
Qualifications:
6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics
Strong expertise with Google Analytics 4 (GA4) or similar.
Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization
Ability to define and monitor CX metrics and KPIs
Strong analytical skills and experience translating data into actionable business insights
Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools
Experience working with web analytics implementations, tagging strategies, and event tracking
Ability to identify friction points and opportunities to improve digital customer experiences
Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives
Preferred Qualifications:
Experience in banking, financial services, or highly regulated industries
Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms
Familiarity with conversion rate optimization (CRO) and experimentation programs
Working knowledge of SQL for data analysis
NTT DATA, Europe & LATAM, Branch in USA, Inc.
NTT DATA is a global IT and business services innovator, providing consulting, digital solutions, and managed services to drive clients' transformation and success.
IT Services and IT Consulting Professional Services
Company size 10,001+ employees
Company type Public company
Total funding 0
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Worksite address
miami, FL, 33222, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.