Job description
WE ARE HIRING: SEO Specialist – Marketing
Location: Sri Lanka
Employment Type: Full time
Industry: IT / Software Engineering / B2B Technology / SaaS Marketing
Role Overview
We are seeking an experienced and data-driven SEO Specialist – Marketing to lead search visibility, organic growth, Answer Engine Optimization, Generative Engine Optimization, and Google Ads keyword campaign support across multiple technology-focused brand websites.
The selected candidate will be responsible for improving website discoverability, technical SEO performance, content structure, keyword visibility, AI-search presence, reporting accuracy, and organic traffic growth across B2B, SaaS, and technology markets.
Key Responsibilities
Search Engine Optimization
Own technical SEO across the brand website portfolio.
Conduct keyword research and prepare content briefs for SEO-focused content creation.
Manage on-page optimization, internal linking, metadata, heading structure, and site architecture.
Monitor and improve Core Web Vitals, crawlability, indexation, page speed, and website performance.
Execute link-building and domain authority strategies tailored to B2B technology and SaaS verticals.
Identify and resolve website SEO issues, indexing errors, crawl errors, bug fixes, and load-speed concerns.
Deliver monthly SEO performance reports to senior marketing leadership.
Track organic traffic, rankings, conversions, impressions, click-through rates, and technical SEO improvements.
Answer Engine Optimization
Structure content to improve visibility in Google Featured Snippets and People Also Ask results.
Implement and maintain schema markup and structured data across brand websites.
Optimize blog, service, and landing page content for question-based and voice-search intent.
Improve content clarity, topical authority, and search intent alignment.
Generative Engine Optimization
Monitor and grow brand citations across AI search platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Develop content strategies that improve how AI tools represent, reference, and cite brand content.
Strengthen website content structure to support AI discoverability and brand retrievability.
Stay updated on GEO trends and recommend new approaches to improve AI-search visibility.
Identify gaps in brand visibility across generative and answer-engine platforms.
Google Ads Keyword Campaign Support
Assist senior marketing leadership with Google Ads keyword strategy.
Support Quality Score optimization across search campaigns.
Support campaign setup and performance monitoring across Search and Performance Max campaigns.
Provide keyword, competitor, and search-intent insights to improve paid search performance.
Coordinate with marketing teams to align SEO and paid search activities.
Reporting and Collaboration
Prepare SEO reports, campaign insights, content recommendations, and performance summaries.
Use data to identify ranking opportunities, content gaps, technical issues, and conversion improvements.
Work with content, design, development, and marketing teams to implement SEO recommendations.
Guide SEO-optimized content creation when required.
Stay updated on SEO, AEO, GEO, Google algorithm changes, and digital marketing best practices.
Support multiple brand properties in a fast-paced and performance-focused environment.
Candidate Profile
Minimum 3 years of SEO experience in B2B, SaaS, technology, or digital marketing.
Proven track record of improving organic traffic, keyword rankings, and search visibility.
Hands-on experience with Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
Strong knowledge of technical SEO, on-page SEO, internal linking, structured data, and site architecture.
Experience in content SEO, keyword research, content briefs, and search-intent mapping.
Strong understanding of AEO, including schema, featured snippets, structured content, and question-based search optimization.
Good understanding of GEO and how AI search platforms retrieve, summarize, and reference brand content.
Experience with marketing cloud, AI, enterprise technology, SaaS, or B2B software products will be an advantage.
Good writing instincts with the ability to produce or guide SEO-optimized content when required.
Strong analytical mindset with the ability to convert data into clear actions.
Good understanding of Google Ads keyword strategy and search campaign performance.
Strong attention to detail and ability to identify technical and content-related SEO issues.
Good communication and coordination skills.
Ability to work independently and manage multiple brand websites or campaigns.
Proactive, performance-driven, curious, and willing to stay ahead of search and AI-discovery trends.
What the Role Offers
Competitive compensation.
Flexible and remote-friendly working arrangements.
Full ownership of organic search across multiple growing brand properties.
Direct reporting line to senior marketing leadership.
Opportunity to build Generative Engine Optimization capability from the ground up.
Exposure to enterprise technology, SaaS, e-commerce, and international digital marketing.
Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a skilled individual to fill the role of SEO Specialist – Marketing.
Apply now and see how you can be the perfect fit for this exciting digital marketing opportunity!
#InTalentAsia #CareerOpportunity #JobVacancy #SEOSpecialist #DigitalMarketing #TechnicalSEO #AEO #GEO #SaaSMarketing #ElevateYourCareer
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.