waypointjobs

Expert VA

SEO Specialist

Remote — United States (see country and timezone requirements)

Check who can apply and the requirements below before continuing.

Job description

This is a remote position.

About the RoleWe are hiring a performance-driven Marketing Growth Specialist (SEO-Focused) to drive organic search growth, increase domain authority, and generate qualified inbound leads within the remote staffing and outsourcing space.This role is primarily responsible for SEO strategy and execution, including keyword research, on-page optimization, technical improvements, and content structuring. Social media will serve as a supporting channel to amplify SEO-driven content and strengthen brand authority.You will work closely with leadership to ensure measurable growth in traffic, rankings, and inbound lead generation.Core Focus: Search Engine Optimization (Primary Responsibility – 70–80%)Organic Traffic GrowthConduct high-intent keyword research targeting startups, agencies, and international businessesOptimize website pages, blogs, and landing pages for rankings and conversionsImprove on-page SEO elements (titles, headers, metadata, schema, internal linking)Implement structured internal linking strategiesTechnical & Structural SEOConduct technical SEO audits and coordinate fixesImprove site structure, crawlability, and indexingMonitor Core Web Vitals and site performanceIdentify and resolve ranking issuesContent Authority & Topical GrowthBuild topic clusters and pillar content strategyCreate structured content briefs aligned with search intentIdentify content gaps and competitor weaknessesStrengthen domain authority through backlink opportunitiesSecondary Focus: Social Media Support (20–30%)Repurpose SEO-driven blog content into LinkedIn and Facebook postsSupport thought leadership positioningMaintain a consistent organic posting scheduleTrack engagement and visibility metrics(Social is positioned as amplification — not the main growth driver.)Performance & ReportingTrack keyword rankings, traffic growth, and conversionsProvide clear monthly SEO performance reportsMonitor algorithm updates and adjust strategyMeasure inbound lead growth from organic channels

Requirements

Requirements2–4 years of hands-on SEO experienceProven track record of improving rankings and organic trafficStrong knowledge of on-page, technical, and content SEOExperience with tools such as SEMrush, Ahrefs, Search Atlas, Google AnalyticsStrong analytical and structured thinking skillsExperience in B2B, staffing, outsourcing, or SaaS is a strong advantageAbility to work independently and own growth metricsWhat Success Looks Like (First 6 Months)Priority keywords ranking on Page 125–40% increase in organic trafficClear content cluster structure implementedImproved internal linking and technical health scoreIncreased inbound leads from organic searchConsistent authority-building content distribution

Originally posted on Himalayas

Who can apply

Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.

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