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Smith Hanley Associates

Shopper Insights at Smith Hanley Hoboken, New Jersey

hoboken, NJ

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Job description

Shopper Insights Manager

This is one of those roles that is way bigger than the title suggests. I'm partnering with an iconic consumer brand that is building out its Category & Shopper Insights capability, and they're looking for someone who wants more than a job pulling syndicated data and producing the same report every month. This person will have the opportunity to help shape how an organization uses data and insights to make decisions. You'll sit at the intersection of category, shopper, analytics and commercial strategy, working across Sales, Marketing, Finance, Innovation and Supply Chain to answer the questions that actually matter: What's happening? Why is it happening? Where is the opportunity? And what should we do about it? The company has the data. They're looking for someone who knows how to turn it into a story, a recommendation and ultimately action.

This role is intentionally hands-on. This isn't a position where you hand the analysis to someone else and wait for the PowerPoint. You'll get into the data, figure out what's really happening, develop the story and help the business decide what to do next.

You probably have around 5-8 years of experience across category management, shopper insights, commercial analytics, CPG insights or a similar function. More importantly, you know how to think with data, not just pull it.

You'll likely bring:

Strong hands-on experience with syndicated/POS data such as Circana, Numerator, Scintilla or Nielsen

A strong understanding of CPG and the retail environment

Experience digging into the drivers behind performance, not simply reporting that something went up or down

Strong commercial instincts and the ability to connect insights to growth, margin and business decisions

Experience with Power BI, Tableau or similar visualization tools

Advanced Excel skills

The ability to turn a messy analytical problem into a clear, compelling story

Confidence communicating your thinking to both analytical and non-analytical audiences

Curiosity around AI, automation and how emerging tools can make an insights function better

Bonus points for experience with pricing/promotion analytics, retailer-facing work, automated reporting or mentoring junior analysts.

You're not walking into a giant, mature insights machine where your piece of the puzzle has already been decided for you. You're joining a newly formed function with the opportunity to help define how insights are used across the organization. You'll have visibility. You'll have autonomy. You'll work across the business. You'll get to experiment with new tools and AI. And you'll actually be able to see your recommendations translate into real decisions. For someone who likes being both the analytical brain AND the person in the room explaining what it all means, this could be a really fun next move.

Worksite address

hoboken, NJ, 07030, US

Who can apply

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