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Job description
Social Commerce / TikTok Shop Lead (BEAUTY)
Hybrid - 3 Days in NYC
We're looking for a commercially minded social commerce leader to build and accelerate a high-growth TikTok Shop business. You'll turn emerging platform opportunities into a scalable revenue channel, balancing sharp performance analysis with creative, creator-led execution. This is a high-visibility role with ownership of strategy, operations, partnerships, and profitability. If you thrive where culture, commerce, and data intersect, this is an opportunity to make a measurable impact.
What You'll Do
• Lead the strategy and day-to-day growth of TikTok Shop and other social commerce channels.
• Own revenue performance, GMV growth, margin health, and channel investment decisions.
• Shape product assortment, promotions, bundles, and pricing using live platform insights.
• Build and manage productive relationships with agencies, creators, affiliates, and platform partners.
• Develop scalable creator and affiliate programs that expand reach while driving profitable results.
• Guide live-shopping initiatives and create repeatable playbooks for launches, testing, and growth.
• Partner across marketing, DTC, sales, creative, and operations to maximize cross-channel impact.
• Bring strong experience in social commerce, marketplaces, affiliate marketing, or creator-driven revenue channels, along with exceptional analytical and communication skills.
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.