Social Content Art Director

Job description

Social Content Art Directors are central to concepting and design of social media for the company's clients. In the agency Studio's spirit of curiosity, calculated risk-taking, and comfort with ambiguity, the AD is a hands-on, native storyteller that sets the tone in projects creatively to craft everything that posts. They push themselves and others for the best, cohesive visual and tactical design.

With attention to detail and originality, the Art Director designs visual systems to create innovative digital content across channels, balancing multiple projects alongside a talented team of fellow creatives. They provide conceptual strategy, brainstorm facilitation, and native platform expertise, and work closely with designers, content writers and strategists to bring the creative vision to life across every digital touchpoint.

Hybrid role based in Harrisburg, PA. Portfolio required.

Responsibilities:

Develops and articulates art direction to activate the client's business objectives through inspiring campaigns and content

Inspires, leads and directs diverse studio creatives - including content producers and designers -across a variety of projects and accounts

Leads and works as a self-starter who can manage projects in a fast-paced environment and stay focused when faced with changing requirements; turns raw assets into great content

Leads and/or participates in brainstorm sessions; briefs creative team members to ideate concepts and guides work through edits and finalization

Ideates from creative briefs and content plans, translating direction into actionable, results-getting creative, and elevates that work into fully realized art direction

Ensures quality and consistency of all visual content and maintaining brand identity, tone, and aesthetic

Knows, advocates, and utilizes platform-specific storytelling best practices for content creation; champions, manages, and ensures the content experience meets both JPL and platform standards

Organizes and creatively leads photo and video shoots; guides editing

Owns technical specs in status calls, client comms, and presentations

Works within project estimates and timelines, and ensures high quality, profitable execution

Oversees production of campaigns and final files from beginning to end through digital, experiential, or social launch

Understands quality expectations within design work, adhering to constraints, implementing feedback

Presents work to clients in a succinct manner, showcasing key benefits, creative thinking and strategy; a strong presenter with experience guiding senior leaders on media best practices

Partners closely with Content Writing, Paid Media, Video Production, Analytics, and Account Management

Mentors content producers and designers in projects, helping them grow their craft and develop as makers

Use data to inform and adjust art direction from strategy and performance metrics

Regularly works with AI tools and proprietary data, aligning with JPL's AI POV and responsible use policy, and upholding privacy and transparency standards

Commits to ongoing training with emerging AI tech and data, and continuously grows capabilities through experimentation, online resources, and training

Proactively stays connected to the latest industry, digital and social media trends, exploring new tools and sharing insights to elevate our work

All other responsibilities as assigned

Qualifications: Minimum 5 years of experience as a senior content creator (producer, animator, editor, photographer, designer, writer) or creative lead, with a demonstrated progression from hands-on content production into broader art direction

Bachelor's Degree in design, fine arts, or marketing communications, or equivalent portfolio-proven experience

Strong portfolio of work demonstrating digital content leadership and designs from concept to execution that tell a compelling story and link to a bigger strategy

A graphic design background with mastery of 1-2 skillsets such as social design, photo/video editing, photography capture, video, or motion graphics, plus working knowledge of graphic design, information design, creative messaging, typography, and aesthetics

Thorough knowledge, experience and proficiency in the Adobe Creative Suite (strong focus on Photoshop/Illustrator/Premiere/After Effects), Figma, AI workflows, and related tools/software

Experience and/or openness to learning and using data and AI tools to improve efficiency and creativity in ideation, research, presentations and other areas of job function

Demonstrate critical thinking skills by identifying patterns and connections in data, analyzing and breaking down complex situations and providing solutions

Comfort presenting to and working with clients, both in-person and remotely, from creative vision through execution

Proven ability to manage aspects of creative production with a diverse team, and able to work independently or lead a team as required

Ability to take strategic direction and turn it into strong creative content, and increasingly provide that direction to others with minimal oversight

Thrives in a fast-paced environment; a self-starter who can manage multiple projects while staying focused amid changing requirements

Entrepreneurial spirit with a knack for making smart creative decisions on the fly

Ability to manage deadlines; is self-motivated, organized and process-oriented

Leverages analytics, research, industry best practices, and SEO to inform design decisions

Hybrid role based in Harrisburg, PA. Portfolio required.

Worksite address

harrisburg, PA, 17124, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.