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Job description
Head of Social Media & Creative Director
Full-Time: Miami, FL
We're looking for a strategic, hands-on creative leader to build and run the entire social media and content function for a luxury real estate company and its CEO, who has a fast-growing personal following. This is a leadership role for someone who thinks in brand strategy, but is equally comfortable directing a shoot, writing a script, or jumping in front of the camera.
What You'll Do
Own the social media strategy end-to-end across Instagram, LinkedIn, X, YouTube, TikTok, and Facebook, for both the company and the CEO's personal brand
Define brand, content pillars, and voice, and translate them into a consistent, scalable content calendar
Lead creative direction for all content: concepts, scripts, shot lists, and visual style, including a company podcast
Capture and produce on-site content (properties, behind-the-scenes, CEO moments) and direct others in doing the same
Build out and manage a content workflow and, over time, a small creative team (videographers, editors, designers) as the brand scales
Design or oversee graphics and visual assets that reflect a luxury brand aesthetic
Track performance metrics, report on what's working, and continuously refine strategy based on data
Work directly with the CEO and leadership team to shape how the company and its founder show up in the market
Here, you would own the social media function outright. Brand pillars, content strategy, scripts, the podcast, how the company shows up in the market - that's yours to define, working directly with the CEO.
What You Bring
Proven experience leading social media strategy and content creation, ideally with experience managing freelancers, vendors, or a small creative team
Strong strategic thinking paired with genuine hands-on creative skill (shooting, editing, graphic design)
A sharp eye for visual storytelling, brand-building, and current platform trends
Comfort being on camera and directing others on camera
Experience building a personal brand for an executive or public figure is a strong plus
Experience in real estate, finance, or luxury industries is a plus
What's In It For You
Salary up to $150K, commensurate with experience, plus performance-based bonuses as the brand scales
True creative and strategic ownership of a growing public brand; not just execution, but direction
Direct partnership with the CEO and leadership team, with a seat at the table for major brand decisions
Exposure to high-profile clients, deals, and events in the luxury real estate world
A front-row seat to multi-million dollar properties, exclusive spaces, and a fast-growing personal brand
Fast-paced, high-visibility work with a clear path to building and leading a creative team as the brand grows
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Worksite address
miami, FL, 33222, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.