About this opportunity
Blue View Builder lists this Social Media Manager opportunity in san diego, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The role
Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.
This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.
Responsibilities
Organic
Manage Instagram, Facebook, and TikTok
Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
Schedule and publish in Meta Business Suite / native tools
Light design in Canva; pull from photographer and job-site photos
Monthly content report: what ran, what held, what to kill
Engagement
Reply to comments and DMs within one business day during coverage hours
Route leads via zapier to pipedrive and calendly.
Light community watch: mentions, competitor posts, local housing news worth quoting
Paid (Meta + Google Display / Demand Gen)
Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
Weekly spend and CPL snapshot; monthly: what we learned and what we change
Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
No spend increases without a written reason
Not in this role
Brand strategy from scratch (you execute an agreed voice)
Full-funnel SEO or the website rebuild
After-hours community management unless a campaign is live and we pay extra hours
Must-haves
2+ years running brand social and hands-on Meta Ads Manager
Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
Clear written English; Spanish a plus for comments
Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
Comfortable in homebuilding and real estate
Hours and working rules
~16-20 hours/week, mostly Monday–Friday
At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
Content batching allowed; engagement and ad monitoring cannot go dark for 4 days
#J-18808-Ljbffr
Worksite address
san diego, CA, 92189, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.