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SHRM

Specialist, Multimedia & Generative AI Production

alexandria, VA

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Job description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

nSummary

nThe Specialist is a key member of the SHRM Multimedia team, responsible for the creation, execution, and delivery of engaging video and audio content. Leveraging both traditional and Generative AI methods, this role drives original storytelling, live-streaming, on-site production, and event support. The position primarily engages in thoughtful pre-production recommendations, executes on project delivery while incorporating feedback and supports multimedia efforts with broader organizational objectives, positioning SHRM as a thought leader..

nResponsibilities

nMultimedia Content Creation

nnnDevelop, script, and produce high-quality multimedia content (audio/video/still photography) for internal communications, marketing, product launches, recruiting, training, webinars, and enterprise-wide initiatives.

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nnManage all aspects of production: storyboarding, editing, graphics integration, titling, music/voice-over, sound effects, and media archiving.

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n nGenerative AI Integration

nnnUse Generative AI platforms for video and animation production for full video production or to use as elements within the traditional production process.

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nnSupport and answer questions from content production team members on GenAI tools and workflows.

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nnMonitor emerging digital and AI technologies, proactively sharing relevant tools and practices with the Multimedia team.

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nnUtilize AI to enhance workflows and train on latest production innovations to develop editing abilities.

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n nProject & Stakeholder Management

nnnCollaborate with internal stakeholders and other Multimedia team members to coordinate project intake, requirements gathering, and deliverables.

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nnReview assigned multimedia requests and project details via Monday.com, ensuring all information is complete for efficient assignment and execution.

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nnConnect daily project work to team objectives and suggest process enhancements to improve efficiency and quality.

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n nLive Event Production

nnnSet up, operate, and troubleshoot audiovisual equipment for live and on-demand streaming events, both onsite and in studio.

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nnOversee technical arrangements, conduct tests, coordinate teleconferences, and ensure seamless event execution.

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n nTeam Operations Support

nnnSupport on the management and organization of video libraries in Vimeo.

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nnAssist in overseeing equipment storage, testing, and maintenance.

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nnHelp update production guidelines and workflows to grow audience engagement and response.

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n nEducation & Experience Requirements

nEducation:

nnBachelor’s degree in communications, marketing or related field. Experience in lieu of a degree may be considered.

n nExperience:

nnnMinimum 3 years progressive editing and production experience, utilizing branding and strategy in execution.

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nnExperience in Generative AI platforms for video production.

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nnDemonstrated ability to deliver multimedia projects from concept to completion, including live production.

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n nKnowledge, Skills & Abilities

n· Proficiency in digital cinema, DSLR and other camera operations, lighting, audio engineering (studio/field), and chroma keying.

n· Advanced skills in Adobe Premiere, After Effects, Photoshop, Illustrator.

n· Experience with digital content management and video platforms (Riverside, Vimeo, DropBox).

n· Strong understanding of live production workflows: video codecs, streaming bandwidths, encoding, graphics integration, live switching.

n· Experience using Generative AI tools (OpenArt/Sora, Eleven Labs, Firefly, Descript, Veo, Canva, ChatGPT, Claude, Gemini).

n· Skilled in Microsoft Office and project management tools (Monday.com, Jira).

n· Explore industry trends and translate them into actionable recommendations.

n· Creative, collaborative, and effective communicator across all organizational levels.

n· Thrives in dynamic, high-volume environments; adept at managing multiple priorities and responding professionally to feedback.

n· Self-motivated, proactive, and accountable for outcomes.

nCertifications

nnN/A

n nPhysical Requirements

nThis position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

nnnProlonged periods of sitting at a desk and working on a computer.

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nnFrequent use of hands and fingers for typing, handling documents, and using office equipment.

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nnOccasional standing, walking, bending, and reaching.

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nnAbility to lift and carry up to 30 pounds as needed.

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nnClear verbal and written communication skills for effective interaction with colleagues and stakeholders.

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n nWork Environment

nHybrid Position (3 Days In-Office, 2 Days Remote):

nnThis position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

n nTravel: 20% - 35% to SHRM events/conferences throughout the year, typically 3-5 nights per trip.

n#LI

nThe hiring range for this position is $70,000 to $85,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

nOur employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

nSHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

nWe do not sponsor applicants for work visas.

nJob Details

nJob Family zzMarketing & Content

nPay Type Salary

Worksite address

alexandria, VA, 22350, US

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