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Job description
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At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The alc/bev industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets. Key to this ambition is winning in Flavored Malt Beverages (FMBs)
This role will be an integral part of the team defining what success looks like in the FMB market, as well as building the playbook on how to achieve it
Opportunity to make a mark in a new, highly important business area for Suntory Global Spirits in the US
This position is a critical leadership role, strategically building our brands at the local level in a dynamic business unit, Wisconsin.
This position will be a natural progression and training ground for future positions in US Brands, NA Commercial Marketing, or Sales.
This position reports to Director, FMB Marketing, and works closely with General and State Managers, field marketing, as well as central brand leadership
Role Responsibilities
The Sr. FMB Brand Manager will work closely with Sales and other cross functional partners to deliver the highest quality programs and execution to drive planned Volume, NSV, DGP, and distribution growth for Wisconsin. This includes overseeing and driving strategic local programs, local sponsorships, partnerships, and key strategic relationships.
The Sr. FMB Brand Manager will be an expert in their local market/ state, leading local commercialization and brand activities, and ensuring that brand programming is relevant, timely, and engaging to our core audience at the local level.
The role is a critical partner sitting between the central Brand Team, Local Sales, Finance, and our SGS Distributor Partners. The function is responsible for ensuring that sales and distributor teams are educated and inspired about brand strategy, innovation, consumer targets and execute programming with excellence.
As part of annual brand planning, assist in key elements of planning, including working with local stakeholders to build locally relevant and actionable marketing plans.
The Sr. FMB Brand Manager sets framework for State/local Planning and build plans that are on brand, locally relevant and drive volume. The role works collaboratively with local FMB field teams to ensure BI is appropriately planned against the right touchpoints, spent efficiently and forecasts are met.
Lead the identification of local partnerships to identify relevant local partners to grow our portfolio of FMB brands.
Lead the creation and execution of local programming to drive relevance with consumers at local accounts and events.
The role will also assist with analyzing key business metrics (depletions, distribution, velocity, Nielsen/ consumption, pricing, profit, etc.). Prepare analysis and make recommendations for action.
Partner with other business units to share best practices and collaborate on programming. This includes informing the central team about interesting developments in the FMB and wider bev/ alc world, especially in your market.
Own the local P&L of the brand, taking ownership of spend, KPI deliverables, and ROI at the local/ market level.
Drive diversity and inclusion within team and with the Consumer cohorts we are targeting.
Key customers of this role include: Sr. Director of Commercialization and their sales org, General Manager and, local FMB team, as well as the rest of the local SGS organization (State managers, Field marketing managers/ associate managers, Key Account managers, etc.)
Qualifications
Commercial Leadership & Acumen Experience: 7+ years of experience, preferably Commercial Marketing, Field Marketing, Trade Development or Brand Marketing
Alcohol beverage industry experience preferred
Demonstrated ability to turn brand plans into locally relevant, compelling programs
Demonstrated strong local knowledge of, and network among trade, and other local groups (local sports, local events, local clubs, etc.)
Strong influence, communication, presentation, and organizational skills a must as well as experience with effective cross-functional teams
Financial Acumen: Field BI Budget Management
Must be proficient in MS Office, Salesforce, and SAP
Up to 50% travel
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
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Worksite address
milwaukee, WI, 53244, US
Who can apply
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