Job description
About Servier
Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.
Role Summary
This is a pivotal moment to join our team! As the Senior Director of Patient Marketing, you will be at the forefront of a groundbreaking, first-in-class launch in the rare neurology landscape, specifically for Becker muscular dystrophy, a disease currently without therapeutic options and representing a monumental unmet patient need. Reporting to the VP Marketing, you will ignite our U.S. patient and caregiver engagement strategy, pioneering innovative, patient-centric campaigns that will fundamentally transform disease awareness, accelerate diagnosis, drive treatment initiation, and foster long-term engagement. Your leadership will ensure every initiative is deeply rooted in the needs of patients and caregivers, directly impacting lives and shaping the future of Becker muscular dystrophy care.
This role partners closely with Patient Advocacy, Patient Services, HCP Marketing, Digital Marketing, Medical Affairs, TLLs, Market Access, Commercial Operations, and Sales to deliver an integrated customer experience across the patient journey.
Primary Responsibilities
Patient Strategy
Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
Patient Engagement
Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
Advocacy Collaboration
Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape
Launch Leadership
Lead patient-focused launch readiness workstreams
Design and deploy innovative frameworks for patient activation and adherence, focusing on the unique challenges of Becker management
Utilize advanced patient segmentation and journey mapping to personalize engagement strategies and improve health outcomes
Proactively diagnose and mitigate systemic barriers to early diagnosis, patient engagement, and treatment initiation
Analytics & Insights
Establish and monitor rigorous Key Performance Indicators (KPIs) to evaluate the organizational impact and ROI of patient-facing initiatives
Drive the patient market research agenda in partnership with the Insights & Analytics team to uncover deep-seated unmet needs and market shifts
Financial & Agency Management
Manage Patient marketing budget within +/- 3% of approved plan
Ensure patient marketing investments generate measurable business outcomes and optimize ROI through data-driven decision making
Job Description
Candidate Profile
Education and Required Skills
Bachelor's degree required; MBA preferred
12+ years pharmaceutical/biotech marketing experience
7+ years patient or consumer marketing
Demonstrated success launching specialty or rare disease products
Rare disease and neurology experience strongly preferred
Strong understanding of patient advocacy organizations and patient services
Demonstrated experience in developing disease awareness campaigns and patient education strategies
Proven agency and budget management experience
Strong understanding of promotional compliance
Demonstrate excellent verbal and written communication skills
Travel and Location
Approximately 20% travel
This is a remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.
Servier’s Commitment
Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary Range
The salary range for this role is $251-$307k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.