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Job description
Sr. Director, Brand and Product Marketing
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Summary: Fanatics Collectibles is looking for a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is a key member of the marketing leadership team, responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem. Success in this role requires a deep understanding of the trading card hobby, collector mindset, product portfolio, and broader trading card ecosystem. This individual will leverage their category expertise to provide strategic direction, guide integrated marketing initiatives, and help grow the collector community.
The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs.
The deliverables of this position include the following:
Business Planning development for global properties
Gathering and applying insights that drive marketing execution against global properties
Specific marketing plans and execution for global properties
Ongoing cross functional collaboration focused on positive impact for the Collector
This role is ideal for a forward-thinking leader who can translate strategy into execution, build scalable programs, and maintain strong relationships. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.
What you will be doing...
Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
Leading the development and execution of marketing campaigns, activations and launches
Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution
Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment
Work effectively under pressure and utilize strong project management skills to meet deadlines
What you will bring...
Deep expertise in the trading card and collectibles industry, including a strong understanding of the hobby, collector behavior, product portfolio, release cadence, licensing ecosystem, and market trends.
12+ years’ experience in high-pace environment with a high-profile brand
Leadership, motivation, and team skills – a natural connector & communicator
Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
Track record of innovation and delivering results against tight deadlines
Ability to work directly with Executive Leadership
Ability to work autonomously while taking direction from leadership
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
Creative mind with an attention to detail but also the ability to see the big picture
Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Able to travel as needed; work flexible hours/days of week and weekends
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit
Los Angeles Salary Range
$195,500 - $249,550 USD
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit
Los Angeles Salary Range
$195,500 - $249,550 USD
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.