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Job description
Crocs is seeking a Sr. Director, Head of Content Production, to lead the people, partners, systems, and production craft that bring our brand stories to life around the world.
The Global Studio is more than a production engine. It is where creative ambition becomes real, where an idea becomes an image, a film, a product story, or a digital experience that millions of consumers encounter. Reporting to the Vice President, Global Creative, this leader will shape how Crocs creates content with greater impact, consistency, speed, and imagination.
This individual will lead the full global studio ecosystem across campaign, e-commerce, video, post-production, and digital asset management. They will build the right mix of internal capabilities and external creative partners, elevate production craft, and design modern ways of working that help teams move at the pace of culture without compromising the idea or the brand.
The ideal candidate is both a creative production leader and an enterprise builder. Someone with exceptional taste, deep production fluency, and the operational vision to create a future-ready studio. This individual is encouraged to understand how to protect the creative idea and unlock talent. They should make complexity feel clear and turn investment into content that strengthens the brand and drives the business.
THE KIND OF LEADER WHO THRIVES HERE
You see production as a creative discipline, not simply a service or a handoff.
You understand how images, films, product stories, and experiences build a brand over time.
You have exceptional judgment and taste, and you know how to translate a creative vision into work that feels distinctive, relevant, and unmistakably Crocs.
You are equally energized by the big idea and the details that determine whether it lands.
You build trust across creative, marketing, product, digital, merchandising, finance, legal, and regional teams.
You lead change with clarity and empathy, helping teams adopt new tools and ways of working while raising the creative bar.
You stay curious about culture, creators, emerging technology, and new models of content creation.
At Crocs, we call that Wonderfully Unordinary.
What You'll Do
Lead with a studio vision by defining and delivering a global studio strategy that turns brand ambition into a modern, connected content ecosystem.
Elevate the brand through craft by setting a high bar for photography, film, motion, e-commerce, social, and post-production so every asset strengthens the Crocs brand.
Lead production from creative briefing and feasibility through casting, capture, post-production, localization, delivery, and archiving.
Reimagine how content is made by integrating AI-enabled workflows, CGI, automation, real-time capture, and emerging tools with clear creative, legal, and brand standards.
Develop scalable models that protect a strong global idea while enabling relevant, effective execution across regions, channels, and consumer moments.
Inspire and develop producers, studio operators, post-production, and DAM and metadata teams while building clear roles, capabilities, and career paths.
Build a high-performing network of photographers, directors, production companies, studios, post partners, talent, and specialist creators.
Establish clear workflows, decision rights, production calendars, quality standards, and performance measures that improve speed, visibility, and accountability.
Own and optimize a multi-million-dollar production budget, balancing efficiency with the level of craft and ambition required to grow the brand.
Connect studio performance to creative quality, asset effectiveness, speed to market, reuse, localization, and business priorities.
Collaborate closely with Creative, Brand Marketing, Product, Digital, E-commerce, Merchandising, Media, Finance, Legal, and regional teams to align ambition, resources, and delivery.
Lead multiple high-visibility productions and team members while protecting the idea, making timely decisions, and keeping teams moving.
Communicate studio vision, investment choices, production recommendations, and transformation plans clearly to executive leadership and external partners.
Ensure production practices meet quality, usage-rights, accessibility, sustainability, privacy, safety, and responsible AI expectations.
What You'll Bring to the Table
Bachelor’s degree or equivalent industry experience
At least 12+ years of experience in creative production, content studios, or related roles across global brands, agencies, media, entertainment, or production companies
At least 4+ years leading senior, multidisciplinary teams and developing leaders
Shown success leading or redefining a volume-heavy in-house studio or global production function
Deep expertise across campaign, fashion or lifestyle photography, film, e-commerce, social, motion, and post-production
A strong portfolio or body of work demonstrating elevated visual storytelling, production innovation, and brand-building impact
Experience developing hybrid in-house and external production models across global markets
Demonstrated success handling substantial budgets, complex vendor ecosystems, commercial negotiations, talent, and usage rights
Ability to translate creative ambition and business priorities into clear production strategy, operating models, and measurable outcomes
Proficiency in emerging content technologies, including AI-enabled production, CGI, automation, and digital asset workflows, with sound judgment around responsible adoption
Strong understanding of DAM, content governance, localization, and asset lifecycle management
Outstanding executive communication, influence, and cross-functional leadership skills
High creative standards, strong cultural awareness, and a commitment to inclusive, consumer-relevant storytelling
Ability to lead through change and ambiguity in a fast-paced, global environment
Willingness to travel as production and business needs require
Employer: Crocs
Location: Broomfield, CO, USA
Type: Full-Time
Posted Date: 17/09/2026
Expiry Date: 17/01/2027
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Worksite address
broomfield, CO, 80020, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.