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Job description
What We Need
Brady is seeking a Global Leader of Search & Discovery to define how Brady is found, understood and discovered across traditional search and emerging AI-driven experiences.
What We Need
Brady is seeking a Global Leader of Search & Discovery to define how Brady is found, understood and discovered across traditional search and emerging AI-driven experiences. This new global role will bring together Paid Search, SEO, GEO and search-driven content into one connected strategy, helping Brady show up in the categories, markets and customer journeys that matter most.
What You’ll Be Doing
Search & Discovery Strategy: Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
Paid Search Investment: Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
SEO & GEO: Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
Search-Driven Content: Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
One Brady Search Strategy: Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
Business Partnership & Strategic Leadership: Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
Capability Building: Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
What You Will Need To Be Successful
Bachelor’s degree in Marketing, Business, or a related field
Deep expertise across paid search and SEO, with strong knowledge of GEO and AI-driven discovery
10+ years of experience managing and optimizing significant digital investments
Ability to translate business strategy into actionable Search & Discovery priorities
Experience building teams, capabilities and operating models
Strong analytical skills with an ability to make complex data simple
Exceptional business partnership and cross-functional leadership skills
Comfortable building something new and leading through change
Willingness to travel (5-10%) to visit key partners and regional offices.
About Us
Who we are
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at
Why Work At Brady
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
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Worksite address
charlotte, NC, 28245, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.