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Job description
Position Overview
Blue Yonder Defense Solutions is seeking a strategic and results-oriented Senior Director of Marketing to lead and scale our marketing function. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth. This leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities. The role requires a balance of strategic leadership and hands‑on execution, with a strong focus on data‑driven decision‑making and cross‑functional collaboration.
What You’ll Do
Marketing Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap
Lead, mentor, and scale a high‑performing marketing team across multiple disciplines
Partner with executive leadership to define brand positioning and market differentiation
Establish KPIs and performance metrics to measure marketing effectiveness and ROI
Marketing Operations
Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability
Manage budget planning, forecasting, and resource allocation
Implement processes to improve campaign execution, lead management, and reporting accuracy
Ensure data integrity and alignment with sales operations
Integrated Campaigns & Demand Generation
Design and execute multi‑channel marketing campaigns to drive pipeline and revenue growth
Align closely with sales to ensure lead quality, conversion, and pipeline acceleration
Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies
Leverage data insights to continuously improve campaign performance
Competitive Positioning & Product Marketing
Define and articulate clear, differentiated messaging and value propositions
Lead competitive intelligence efforts to inform positioning, pricing, and go‑to‑market strategies
Partner with product and sales teams to align messaging with customer needs and market trends
Sales Enablement
Develop tools, content, and training programs to support the sales organization
Ensure consistent messaging and positioning across all customer touchpoints
Support product launches with enablement materials, playbooks, and internal communications
Events & Field Marketing
Develop and lead global event strategy, including trade shows, customer events, and industry conferences
Drive event ROI through pipeline generation and customer engagement
Partner with sales to maximize field marketing impact and regional engagement
What We Are Looking For
Bachelor’s degree in marketing, business, or related field (MBA preferred)
10+ years of progressive marketing experience, with at least 5 years in a leadership role
Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software
Experience in government contracting strongly preferred
Proven track record of driving demand generation and revenue growth
Strong understanding of marketing operations, analytics, and marketing technology
Experience leading integrated campaigns across digital and offline channels
Exceptional leadership, communication, and stakeholder management skills
Ability to operate strategically while maintaining executional excellence in a fast‑paced environment
Key Competencies
Strategic thinking and business acumen
Data‑driven decision‑making
Cross‑functional collaboration
Customer‑centric mindset
Executive presence and influence
Change leadership and adaptability
What Success Looks Like
Increased pipeline generation and marketing‑attributed revenue
Strong alignment between marketing, sales, and product teams
Improved brand recognition and market positioning
Scalable and efficient marketing operations
High‑performing, engaged marketing team
Salary
The salary range for this position is $152,311.00 USD to $197,689.00 USD. The salary range information provided reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
Benefits
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as legal plans, accident and hospital indemnity, pet insurance and much more
Location
US‑Remote (Dallas or DC area preferred)
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Worksite address
dallas, TX, 75215, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.