Sr. Director of Consumer Engagement, Beauty

Job description

Our client, a beauty brand , is seeking a strategic and innovative Sr. Director of Consumer Engagement, Beauty to oversee integrated marketing initiatives that drive brand awareness, consumer connection, and business growth. This is a hybrid role based in NYC .

The Head of Consumer Engagement will develop and execute engagement strategies across public relations, social media, influencer partnerships, paid media, and product launches while ensuring a cohesive brand presence across all consumer touchpoints.

Role Responsibilities

Develop and lead integrated consumer engagement strategies across earned, owned, and paid channels

Drive brand storytelling through public relations, communications, media partnerships, and high-impact campaigns

Oversee organic social media strategy, content development, community engagement, and channel growth

Build and manage influencer and creator partnerships that support brand awareness, engagement, and conversion

Lead full-funnel paid media initiatives, ensuring alignment between creative, messaging, and performance goals

Develop and execute go-to-market strategies for new product launches and key marketing initiatives

Partner cross-functionally with marketing, digital, retail, and commercial teams to ensure seamless campaign execution

Analyze campaign performance and consumer insights to optimize engagement strategies and ROI

Lead, mentor, and develop a high-performing team across communications, social, and influencer marketing functions

Serve as a key strategic partner to senior leadership on brand growth and consumer engagement initiatives

Role Qualifications

10+ years of experience in consumer engagement, brand marketing, or integrated marketing

Background within beauty, fashion, lifestyle, or consumer-focused brands preferred

Proven experience leading PR, social media, influencer marketing, and integrated campaign strategies

Strong understanding of consumer trends, digital marketing, and the creator economy

Experience developing and executing go-to-market and 360-degree marketing campaigns

Knowledge of paid media strategy and performance marketing best practices

Track record of launching impactful campaigns that drive brand awareness and business results

Strong analytical skills with the ability to translate data into actionable marketing strategies

Exceptional leadership, communication, and stakeholder management abilities

Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities simultaneously

Salary: $200K + bonus

The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.

While PCG appreciates all applicants, only those qualified will be contacted.

Thank you for your application. We look forward to hearing from you!

If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment.

We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.

We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process.

For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.