Sr. Growth Marketing Manager

Job description

## Sr. Growth Marketing ManagerApply: United States Virtual: Full time: Posted Today: End Date: October 7, 2026 (6 days left to apply): R- The Senior Growth Marketing Manager will help shape how Global Housing communicates with consumers through the customer lifecycle. This hands-on role blends B2C growth marketing, customer experience, lifecycle communications, digital strategy and disciplined execution. You will serve as a key partner for stakeholder requests, map communication journeys, recommend the right channels and coordinate work across Marketing, CX, Product, Technology, Analytics, Creative, Operations and Legal/Compliance.The near-term focus is to help stabilize and strengthen customer communications as ownership transitions into Marketing, initially supporting Renters and Specialty. Over time, the role can help define a broader Housing communication journey and establish scalable processes, governance and optimization practices. **Why This Role?*** Influence a developing operating model as Marketing takes on broader responsibility for customer communications.* Bring B2C and customer journey expertise to a team that is actively building new processes rather than inheriting a mature playbook.* Own visible, cross-functional work that connects customer experience, communication strategy, digital execution and measurable performance.* Help improve how consumers experience communications across the full lifecycle, with room to expand impact across Global Housing over time. **What will be my duties and responsibilities in this job?*** Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans.* Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints.* Apply a consumer-first lens to requested tactics. Challenge assumptions when appropriate and recommend the channel, timing and approach most likely to improve the customer experience and business outcome.* Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance to move communications from concept through approval and launch.* Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and repeatable governance processes.* Monitor campaign and communication performance, interpret engagement and customer data, and present clear findings, recommendations and next steps.* Identify gaps, redundancies and pain points across communications and recommend opportunities for optimization, personalization, testing and improved digital experiences.* Support consumer websites and portals, including the e-commerce experience, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities in partnership with digital and development teams.* Explore practical uses of marketing technology, automation and AI to improve communications, analytics, personalization, content development and marketing efficiency.* Manage projects end to end in an evolving environment, creating structure where processes are still being established.**What are the requirements needed for this position?*** Bachelor’s degree in Marketing, Business Administration or a related field.* Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research.* Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies.* Demonstrated ability to map customer journeys, leverage customer insights, and translate findings into effective communication and marketing strategies.* Experience partnering with clients, business leaders, and stakeholders to develop and implement successful marketing initiatives. **What other skills/experience would be helpful to have?*** 8+ years of relevant marketing experience with depth in digital, e-commerce, consumer marketing, research and analytics.* 5+ years of experience supporting customer experience, lifecycle marketing, customer communications and/or customer journey mapping.* Deep Customer Experience expertise with demonstrated ability to operate effectively in a marketing environment.* Experience using consumer, campaign and market data to identify insights and influence marketing decisions.* Knowledge of marketing technology and analytics tools, including Google Analytics (GA4) and Google Tag Manager.* Experience with omnichannel communications, CRM, retention/engagement, marketing automation or digital optimization.* Self-directed approach with strong accountability, curiosity and the ability to build from ambiguity.* Bilingual capability.#LIRemote#AssurantProudKSPay Range:$74,600.00 - $124,700.00

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Who can apply

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