Sr. Manager, Head of Global Gift Card Strategy

Job description

Sr. Manager, Head of Global Gift Card Strategy

New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Team

Fanatics Gift Card Business sells over 200 different gift cards through tens of thousands of ecomm and physical stores in more than 10 countries, serving our clients’ fandom aspirations around gifting, self-rewarding, and business needs — and materially scaling it is a strategic priority for the company. The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.

Fanatics is seeking a Head of Global Gift Card Strategy, responsible for developing and driving the business and product strategy, marketing, and expansion opportunities to drive tangible outcomes toward long-term strategic goals. This role sits at the center of the gift card organization, providing the strategic framework and analytical horsepower that enables each functional team — Business Development, Operations, Marketing, Product, and Account Management — to operate with clarity and alignment. This role reports into the SVP, Gift Cards and offers exceptional visibility across the organization and exposure to high-impact strategic and operational initiatives.

What You’ll Do:

Lead the development and ongoing management of the global gift card program strategy, including business, marketing, operations, product, international expansion, and organic and inorganic growth opportunities

Own the annual strategic planning process, including goal setting, roadmap development, and alignment across functional teams

Conduct market research, competitive analysis, and opportunity assessments to identify opportunities to scale and inform strategic direction

Build business cases, strategic recommendations, and KPIs for key initiatives, and present findings to senior leadership

Collaborate with our Bizdev lead on strategic initiatives and business development opportunities

Own integrated revenue and expense analysis, financial forecasting, and modeling; translate insights into clear, actionable recommendations using ROI and comparative analyses

Partner with data providers and technology teams to ensure decision-critical data is accurate, automated, and delivered in a timely manner; own and lead operational, product, and data projects across the organization for the gift card business

Manage multiple, competing priorities while providing steady leadership in fast-moving or ambiguous situations

Own and drive end-to-end execution and project management across complex strategic initiatives and cross-functional workstreams

Collaborate with internal and external business leaders and stakeholders to support strategic gift card initiatives

Serve as a strategic partner and analytical resource to the Business Development, Operations, Marketing, Product, and Account Management teams, helping each vertical operate more effectively

Develop frameworks, models, and analyses that support decision-making and prioritization across the gift card program

Help identify and sequence cross-functional initiatives to maximize program impact and ensure alignment against shared goals using data, financial, and risk-reward analyses

Track, synthesize, and report on program performance metrics across all verticals, translating data into actionable insights and recommendations for leadership

Travel occasionally as required

What We’re Looking For:

5–8 years of progressive experience in strategy, business development, management consulting, or a related field; experience in gift cards, payments, fintech, or e-commerce is a strong plus

Demonstrated ability to develop strategic frameworks and translate complex, ambiguous problems into clear, actionable recommendations

Strong analytical and financial modeling skills; comfortable working with large datasets and building compelling, insight-driven narratives

Proven ability to work cross-functionally and influence without authority in a fast-paced, matrixed organization

Excellent written and verbal communication skills, with experience presenting to, engaging, and influencing senior stakeholders and cross-functional partners

Highly organized with strong project management instincts and the ability to manage multiple priorities simultaneously

A builder’s mindset — comfortable operating with ambiguity and energized by the opportunity to shape something from the ground up

Advanced proficiency in Excel and PowerPoint, with experience delivering executive-ready narratives and recommendations

Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested

Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution

Passion for the sports fandom space

Ability to work in the NYC office 4 days per week

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.For information about our benefits, please visit

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Worksite address

new york, NY, 10261, US

Who can apply

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