About this opportunity
Tapestry (Coach/Kate Spade) lists this Sr. Manager, Martech Enablement opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach and Kate Spade New York - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Job Title: Sr. Manager, Martech Enablement
Primary Purpose: The Sr. Manager of Martech Enablement serves as the bridge between Tapestry Martech and brand marketing teams, helping translate business objectives into effective activation within Martech platforms (Cordial).
This role partners closely with Coach and Kate Spade teams across North America and Europe to align platform capabilities with business priorities, identify opportunities to strengthen customer engagement programs, and drive adoption of Martech capabilities. Working across brands and regions, the role captures successful approaches, develops scalable best practices, and promotes consistent activation standards across the organization.
As the business-facing lead within Martech, the Sr. Manager of Martech Enablement partners with Martech Infrastructure to ensure business needs are translated into actionable requirements, platform capabilities are effectively adopted, and Martech investments deliver measurable value.
The successful individual will leverage their expertise in Technology to:
Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals.
Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.
Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.
Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.
LeadMartech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.
Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.
Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected.
Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies.
Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working.
The accomplished individual will possess:
7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.
Hands-on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions.
Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation.
Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity.
Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams.
Experience developing scalable enablement programs, training materials, and operating models.
Strong communication and stakeholder management skills with the ability to bridge technical and non-technical audiences.
Experience translating business objectives into actionable requirements, use cases, and platform enhancements.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.