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Job description
Sr Manager, Retention Marketing
On a mission to unleash the power of content… you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet – now all we're missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview: The Paramount+ Global Retention team is looking for a highly analytical Senior Marketing Manager to plan, develop & optimize lifecycle programs for our subscribers. This position is charged with using data analysis to uncover strategies with the goal of driving engagement with our subscriber base resulting in reduced churn. To achieve the above goals, this position will work closely with cross-functional teams within Paramount+. This is an onsite position at our New York, NY office.
Responsibilities include but not limited to:
Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.
Use data analysis to extract and evaluate insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey.
Support ongoing testing for each channel and segment to ensure continued innovation and optimization.
Retention trend analysis and reporting.
Analyze marketing campaign performance and trends.
Ability to understand & communicate effectiveness and ROI.
Additional projects and duties as assigned.
Basic Qualifications:
Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product
Bachelor's degree preferred
Very proficient analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.
Experience using segmentation to create complex subscriber journeys
Deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies
Experience managing relationships in a cross-functional environment
Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities
Exemplary oral and written communications skills
Passion for media and entertainment industry
Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.