About this opportunity
PPL Pharma Solutions Riverview LLC lists this Sr Marketing Development Manager opportunity in riverview, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Be the First to Apply Division Piramal Pharma Solutions Piramal Pharma Solutions is a contract development and manufacturing organization (CDMO), offering end-to-end development and manufacturing solutions across the drug life cycle. We serve our clients through a globally integrated network of facilities in North America, Europe and Asia. This enables us to offer a comprehensive range of services including Drug Discovery Solutions, Process & Pharmaceutical Development services, Clinical Trial Supplies, Commercial supply of APIs and Finished dosage forms. We also offer specialized services like development and manufacture of Highly Potent APIs and Antibody Drug Conjugation. Our capability as an integrated service provider & experience with various technologies enables us to serve Innovator and Generic companies worldwide. For more details, please visit :
Job Title
Sr Marketing Development Manager
Job Description
This growth-oriented, manager-level role owns and drives digital marketing, service line marketing, and trade show/event strategy for a global CDMO business. The successful candidate will serve as the primary strategic marketing lead partnering with commercial leadership, business development teams, and external agencies to execute campaigns and customer engagement initiatives across regions. The role carries budget ownership and decision-making authority across digital, service line, and event marketing, with strong potential to build and lead a team as the function scales.
Key Responsibilities
Digital Marketing – Own SEO, GEO, paid media, email, and website strategy; analyze performance to guide budget decisions; manage agency relationships
Service Line Marketing – Lead go-to-market strategy per service line; own capability decks and customer-facing collateral; drive account-based marketing
Trade Shows & Events – Co-lead end-to-end event execution (budget, ROI, booth strategy, vendor negotiation) in partnership with BD
Commercial Content & Engagement – Drive customer campaigns, collateral, blogs, and webinars tied to commercial priorities
Cross-Functional Leadership – Coordinate globally across teams/agencies; own market/competitor intelligence; champion AI-enabled marketing tools
Experience
Proven ability to lead and drive B2B and commercial marketing strategy, not just support execution
Experience leading digital marketing campaigns (SEO, GEO, paid media, email) and owning service line/product marketing strategy and customer engagement programs
Proven experience leading trade shows and industry events end-to-end, including budget ownership, vendor negotiation, and ROI measurement
Experience leading cross-functional and global teams, including agencies and external partners, as well as budget management of these activities preferred
Strong track record developing customer-facing marketing materials, sales enablement content, and service line collateral preferred
Qualifications
Qualifications: Bachelor's degree in Marketing, Business, Life Sciences, or related (MBA a plus) 7+ years in B2B/commercial/digital marketing with proven program and budget ownership Pharma, biotech, healthcare, or CDMO experience preferred, including trade show portfolio management Strong leadership and stakeholder influence skills; CRM/marketing automation/AI tool proficiency a plus
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA a plus
7+ years of experience in B2B marketing, commercial marketing, or digital marketing, with demonstrated ownership of programs and budgets
Experience in pharma, biotech, healthcare, CDMO, or other B2B industries preferred, including managing a trade show/event portfolio
Strong leadership, communication, and organizational skills, with the ability to influence senior stakeholders
Proficiency with CRM, marketing automation, and AI-enabled marketing tools is a plus
Digital Marketing Leadership
Own and drive SEO, GEO, paid media, email marketing, and website strategy to build brand visibility and generate qualified leads
Analyze campaign, engagement, and website performance metrics to guide budget allocation and continuous optimization
Lead and manage relationships with external digital marketing and creative agencies
Service Line Marketing
Develop and lead go-to-market marketing strategy for each service line, partnering with service line and BD leaders on positioning
Own capability decks, brochures, and customer-facing presentations across service lines and sites
Drive account-based marketing initiatives and commercial campaigns aligned to pipeline priorities
Trade Shows & Event Marketing
Co-lead end-to-end planning and execution of trade shows, industry conferences, and customer events, including budget and ROI tracking
Own the trade show calendar, booth strategy, and pre/post-event campaigns in partnership with business development
Manage vendor, venue, and agency negotiations to optimize event spend and impact
Commercial Content & Customer Engagement
Lead customer engagement campaigns tied to key commercial priorities and milestones
Drive development of marketing collateral, blogs, webinars, and technical content in partnership with SMEs
Partner with business development on customer outreach tied to commercial campaigns and events
Cross-Functional Leadership & Market Intelligence
Lead cross-functional coordination across global regions, internal teams, and agency partners to ensure timely execution
Own customer, competitor, and market research initiatives that inform commercial strategy
Champion adoption of digital marketing and AI-enabled commercial engagement tools; mentor team members as the function scales
Company Information
Piramal Pharma Limited, offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated Contract Development and Manufacturing Organization; Piramal Critical Care (PCC), a Complex Hospital Generics business; and the India Consumer Healthcare business, selling over-the- counter products. In addition, one of PPL’s associate companies, AbbVie Therapeutics India Private Limited is a JV with AbbVie Inc. and has emerged as one of the market leaders in the ophthalmology therapy area. Further, PPL has a minority investment in Yapan Bio Private Limited. In October 2020, PPL received a 20% strategic growth investment from the Carlyle Group.
Equal Employment Opportunity
PPL provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment based on race, color, age, sex, religion, national origin or ethnicity, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by applicable law. Our employment decisions are based on merit considering qualifications, skills, performance, and achievements. Equal employment opportunity applies to all terms and conditions of employment, including recruitment, selection, training, social programs, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions.
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Worksite address
riverview, MI, 48193, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.