About this opportunity
ESRI lists this Sr. Marketing Strategist, Lead Lifecycle Management opportunity in redlands, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Join Esri's Marketing Operations team where you will manage the operational strategy that ensures marketing leads are captured and converted into real sales pipeline. Your expertise will bring clarity to complex processes and help go‑to‑market strategy, marketing technology, and sales operations teams trust the funnel.
This is a highly collaborative, cross‑functional role for someone who enjoys building scalable systems, aligning teams around shared definitions, and using data to improve how work gets done. Your work will impact global marketing programs as you create structure and systems that enable predictable pipeline creation and revenue growth.
Responsibilities
Lead end‑to‑end lead lifecycle strategy and execution. Oversee how leads are captured, scored, routed, qualified, and accepted by sales. Ensure a consistent and repeatable experience from first touch, through opportunity creation across marketing programs and regions. Adapt processes to evolving business needs.
Define and govern lifecycle standards and marketing‑sales handoffs. Partner with sales operations teams and sales leadership to establish lifecycle stages, qualification criteria, acceptance standards, and service‑level agreements. Maintain clear ownership transitions and shared expectations that enable alignment and accountability across teams.
Manage lifecycle performance and drive continuous optimization. Track lead movement through the funnel to identify issues affecting speed‑to‑lead, conversion, and lead quality. Analyze lifecycle performance data to surface trends and improvement opportunities that strengthen pipeline contribution.
Enable lifecycle visibility, systems alignment, and scalability. Collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards. Develop and maintain documentation and playbooks that support consistent execution and scalable growth as programs expand.
Requirements
8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization
Demonstrated experience managing marketing lead lifecycle processes end to end
Experience partnering with sales operations on lead definitions, routing, and pipeline processes
Familiarity with marketing automation platforms and CRM systems
Strong analytical skills with experience using lifecycle data to identify operational improvements
Ability to collaborate cross‑functionally and influence alignment across marketing, sales, and operations teams
Bachelor's degree in Marketing, Business, Analytics, or a related field
Occasional travel may be required (up to ~25%); travel needs may vary based on business requirements.
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
Master's degree in marketing, business, analytics, or a related field
Experience managing lead lifecycle management for B2B, SaaS enterprises
Proficiency with Adobe Marketo Engage
Total Rewards
Esri's competitive total rewards strategy includes industry‑leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit‑sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Base salary range: $103,792 — $173,056 USD.
Equal Opportunity Employer
Esri is an equal‑opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e‑mail address.
Privacy Notice
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
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Worksite address
redlands, CA, 92375, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.