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Abbott

Sr. Product Manager

virginia, MN

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Job description

Support the execution and achievement of overall performance of assigned brands, which includes the development of medical content, execution of medical marketing projects and communication in professional manners with team members and HCPs.

To assist in the development of annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products

Primary Function

Support the execution and achievement of overall performance of assigned brands, which includes the development of medical content, execution of medical marketing projects and communication in professional manners with team members and HCPs.

To assist in the development of annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products

Major Responsibilities

Provide medical content leadership and help facilitate team to understand therapeutic areas and opportunities for ADC existing and new products by conducting medical and product training for sales force

Lead medical marketing project and appropriately interpret and apply clinical data, therapeutic knowledge and current healthcare practice into medical strategy

Works with Creative, Digital and Account teams to turn medical insights and strategy into innovative creative and education campaigns for HCPs, Patients and Market Access stakeholders

Explore medical content and strategy to help overcome obstacles and /or realize opportunities

Develop annual medical marketing and education plan which is aligned with marketing strategies and plan

Act as communication bridge between ADC and HCPs/KOLs on medical strategy and professional communication

Act as medical and product consultant to sales and marketing team

Minimum Education Required

Bachelor degree and above with pharmaceutic related major

Strong medical and clinical background with experience in marketing, former experience on diabetes care/insulin will be a plus

Experience in brand marketing/medical marketing experience in MNC

Minimum Experience Required

Able to convert medical knowledge and insight to develop medical strategy and content opportunities relevant to the brand

Effective team member and demonstrate excellent interpersonal communication skills

Manage time well and be able to multi-task

Possession of highest personal integrity and standards

Strong sense of responsibility

High level of commitment and ready to work under pressure

Strong influence ability, open and confident personality

Fluent both in oral and written English

Familiar with computer software

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Worksite address

virginia, MN, 55792, US

Who can apply

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