About this opportunity
Amazon lists this Sr. Product Marketing Manager, Ads Marketing opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Description
Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption.
You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.
Key job responsibilities
Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
Develop thought leadership content and customer advocacy programs
Define brand architecture, voice, and governance within a broader brand ecosystem
Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.