About this opportunity
The Zimmerman Agency, Inc. lists this SVP, Media Director opportunity in tallahassee, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The SVP, Media Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP Media Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams.
Responsibilities
Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Clients.
Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
Impeccable ability to create and present full media presentations to clients
Manage clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.
Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
Develop POVs as needed in response to client needs or requests
Review decks and plans from other planning staff to be “client ready”
Qualifications
10+ years integrated media planning experience including VP and/or Group Media Director (GMD) level
Experience working with Retail Clients within an Advertising/Marketing Agency with a proven track record is required
Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
Excellent presentation and writing skills
Proven ability to conceive and develop quality, well-conceived and successful media plans
Experience directly leading and managing a staff of 10 or more
Experience managing and coordinating inter-departmental efforts at the director and/or senior level
Experience negotiating short and long-term contracts with vendors
MS Office: Internet Explorer, Excel, Word and PowerPoint
Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
A four year college degree or equivalent in Business, Communications, Marketing background
Understanding of all forms of media avenue
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Worksite address
tallahassee, FL, 32318, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.