Job description
Telemetry Operations Manager
MASTERWORKS.AGENCY
The Telemetry Operations Manager owns the day-to-day health of Masterworks' client tracking ecosystem: 100+ active digital properties across a diverse nonprofit and Gloo capital partner portfolio. You'll deploy and maintain tracking tags, investigate conversion data gaps, support new client onboarding, and serve as first responder to telemetry issues raised by internal teams.
What You'll Own
Tag Operations & Maintenance
Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances, according to one of several standardized schemas to keep administration clean and efficient. This includes conversion events, goals, and e-commerce tracking
Work with development contractors to deploy and update the Masterworks CDN-hosted telemetry stack as platforms evolve and clients change donation platforms, website stacks, or tracking requirements
Manage Piwik PRO tag configurations: tags, triggers, variables, and container publishes
Keep client tagging synchronized when clients change websites, donation platforms, or ad account configurations
Monitoring & QA
Review daily and weekly telemetry monitoring alerts, identify gaps in results data collection, and triage issues by severity
Debug conversion event failures, identifying issues between changing client technologies and our tracking interface
Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs
Continue to build out AI/automated methods for monitoring client sites/configurations
Telemetry Helpdesk
Serve as primary responder to telemetry tickets from Client Service, Project Management, Digital Media, Operations, and Gloo capital partner teams
Answer questions about Epiphany dashboard results, explain tracking behavior, and translate technical findings for non-technical teammates
Run live tests against client donation systems using credit card, managing costs while verifying real world conversion events are being captured correctly
Escalate and coordinate with the telemetry development contractor when issues require code-level resolution
Client Onboarding Support
Support technical digital onboarding of new clients: configure Piwik site instances, set up ad platform pixels (Meta, Google Ads, Adform, The Trade Desk, Outbrain), and verify tracking end-to-end
Document client-specific tagging configurations, deployment notes, and testing guides in Notion
Participate in client-facing technical onboarding calls to explain Masterworks' tracking approach and platform requirements
Regularly use and improve AI/automation systems to streamline onboarding process
Consent Management/Governance
Responsible for ensuring Gloo capital partners have the technical means to request and capture consent settings from web site visitors
Ensure tracking for capital partner sites (and some client sites) conforms to Gloo corporate requirements to avoid legal liability for data collection practices
Other Responsibilities
Maintain client URL parameter sheets and support the Operations team with link testing workflows
Investigate and resolve source code ingestion issues
What We're Looking For
Required
3–5 years of hands-on digital analytics or tag management experience
Strong working knowledge of Google Tag Manager, building and managing tags, triggers, variables, and container structures
Experience with a web analytics platform (Piwik PRO, GA4, Adobe Analytics, or similar), configuring goals, events, and e-commerce tracking
Ability to debug tracking issues using browser developer tools, including reading the network tab, inspecting the dataLayer, and following event chains
Comfortable managing multiple client contexts simultaneously without losing the thread (documentation is key here!)
Clear written communication, you'll regularly explain technical findings to non-technical teammates and clients using Slack, email, and Fibery
Strongly Preferred
Experience with Piwik PRO specifically (tag management, reporting, consent management)
Familiarity with programmatic and paid social ad platform pixels: Meta, Google Ads, Adform, The Trade Desk
Understanding of CRM source code tracking and UTM parameter schemas
Basic SQL or data inspection skills (BigQuery, Looker, or similar)
Experience in an agency environment managing multiple client accounts
Nice to Have
Familiarity with RudderStack or other CDPs
HTML/CSS/JavaScript proficiency
Experience with nonprofit donation platforms
Salary: $80k-$100k DOEOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.