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Job description
Role Summary
This role is responsible for building and scaling a high-growth swine territory from the ground up. The Territory Sales Manager will operate as a market developer, lead generator, relationship architect, and revenue driver. Success requires aggressive prospecting, disciplined pipeline management, and the ability to influence nutritionists, veterinarians, and production teams in a collaborative manner.
This is not an account maintenance position. This is a market creation role.
Core Responsibilities (Sales-Forward & Prospecting Focus)
1. Territory Development & Market Creation
Build and execute a 12-month Montana territory launch plan with defined prospect targets, revenue milestones, and penetration goals.
Identify and prioritize top swine producers, integrators, and production systems across the state.
Create and maintain a dynamic, self-generated prospect database.
Establish Van Beek Natural Science brand presence in a largely untapped market.
2. Aggressive Prospecting & Lead Generation
Conduct proactive cold outreach via phone, email, and in-person visits.
Schedule and execute consistent on-farm prospecting days.
Develop and host territory demand-generation events such as dinner summits, producer roundtables, and educational workshops.
Build referral pipelines through veterinarians, nutritionists, and allied industry partners.
Generate qualified opportunities monthly with defined conversion targets.
3. Strategic Relationship Penetration
Develop high-level working relationships with swine nutritionists, veterinary teams, production managers, and ownership groups.
Position Van Beek Natural Science solutions as complementary to nutrition and veterinary programs.
Gain multi-level access within target operations including decision makers, influencers, and end users.
Leverage existing industry relationships when applicable to accelerate trust and adoption.
4. Conversion & Revenue Execution
Drive prospects through the full sales cycle: discovery, evaluation, adoption, and expansion.
Identify and secure early adopters and influencers quickly (first 6 months).
Close new business with urgency and discipline.
Develop cross-sell and expansion strategies within newly acquired accounts.
Achieve and exceed defined revenue growth targets established by leadership.
5. Distributor & Channel Alignment
Partner with distribution channels if and where necessary to increase product education and stocking compliance.
Ensure pull-through demand from producer to distributor.
Identify gaps in distribution coverage and proactively resolve them.
Support distributor representatives with joint calls and technical positioning.
6. Industry Visibility & Brand Expansion
Represent Van Beek Natural Science at targeted swine industry events, associations, and producer meetings.
Identify high-ROI trade shows and industry gatherings that generate pipeline opportunities.
Follow up on qualified event leads within 7 days.
7. Competitive Intelligence & Market Feedback
Track competitive product usage within accounts.
Provide field intelligence on pricing, positioning, and unmet needs.
Recommend strategic improvements or product opportunities based on market insight.
8. Data Discipline & Reporting
Maintain accurate CRM documentation of pipeline, call activity, and forecasts.
Track conversion ratios from prospect to trial to customer.
Provide monthly written territory development updates.
Forecast revenue with accountability and accuracy.
Requirements
Performance Expectations
Build an active pipeline within the first 90 days.
Establish a consistent cadence of qualified prospects per quarter.
Host or coordinate producer Summitt events multiple times per month.
Demonstrate measurable conversion rates.
Achieve territory revenue targets set by leadership.
Ideal Candidate Profile
Demonstrated success launching or expanding underdeveloped territories.
Proven ability to prospect without reliance on inbound marketing.
Track record of converting cold prospects into long-term customers.
Existing relationships within Montana swine operations preferred.
Connections with regional nutritionists and veterinary networks are a major advantage.
Comfort engaging technical stakeholders and production teams.
Self‑directed, disciplined, and resilient in low‑infrastructure environments.
Experience hosting small‑group producer events and educational summits.
Strong business acumen with the ability to articulate ROI.
Success Definition
The Montana swine market recognizes Van Beek Natural Science as a credible performance partner.
Key nutritionists and veterinarians view Van Beek Natural Science as aligned and collaborative.
New accounts are consistently added and expanded.
Territory revenue scales year over year.
The territory evolves from a virgin market into an established growth engine.
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Worksite address
great falls, MT, 59404, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.