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Job description
Responsibilities
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.
We are looking for a marketer with an analytical mind and creative to work on our creator ecosystem. You will be a strategic and executing part of the go-to-market of the program. Focusing on analyzing channels and communities to understand what creators need at every stage of their journey. You will also design and produce the marketing pieces that accelerate their growth, grow our own channels, and maintain a close relationship with the community. You will work directly with the Creator Marketing Lead and with stakeholders in Brand Marketing, Operations, Partner Management and regional teams.
Responsibilities:
In charge of TikTok Shop Creator Incubation and Growth Program
Design the Creator Matchmaking program to connect creators with brands efficiently
Conduct creator research, interviews, webinars and events to create better creator marketing and awareness
Optimize creator level and ecosystem through product and operation strategy
Identify growth levers, communication gaps and opportunities per segment
Translate channel and community performance findings into creative briefs
Build message frameworks by creator journey stage - from awareness to discovery - and land them on concrete pieces with measurable results
Produce the marketing pieces that execute the strategy with creative quality and branded voice.
Design and run marketing experiments with clear metrics before scaling.
Coordinate with freelancers, agencies and the internal design/video team to ensure timely deliverables
Manage the monthly editorial calendar of campaigns and communication, aligned to the program's milestones, e-Commerce seasons (Hot Sale, Buen Fin, etc.) and the creator's journey.
Adapt global/regional materials to the context of the Mexican market
Qualifications
Minimum Qualification(s)
4+ years of experience in growth marketing, content marketing, brand, digital agency, creator/influencer marketing, CRM or similar roles
Hands‑on experience in production + data, focused on social networks and creators.
Storytelling and copywriting.
Knowledge of TikTok and content creators.
Ability to produce content yourself when needed
Experience with creative tools.
Intermediate or above English
Preferred Qualification(s)
Experience in creator economy, MCN, affiliate programs, influencer agency or e-Commerce brand.
Background in growth marketing, performance marketing or CRM
Experience operating branded accounts on TikTok.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.